Skip to content

Video: Using Intent Data to drive great ABM/X outcomes.



Third-party Intent data is a hot topic with B2B marketers and for good reason. Applied correctly, it provides a mechanism to identify businesses researching topics relevant to the problems you solve, which means they are likely to be in-market for your products and services. These ‘surging’ signals then allow you to target those accounts more accurately as part of your account-based marketing approach.

With Bombora, the world leader in B2B intent data, we discuss a 3-step approach that turns buyer intent into an actionable ‘always-on’ engagement program.

The take-aways? How to …

  • Use intent data to find those accounts in-market
  • Enrich data to build out the account and contact data
  • Use this data to segment and engage your audience
  • Kickstart your ABM/X efforts without significant MarTech and process re-engineering

We had two experts in their field speaking at this session:

  • Ryan Moline, Senior Product Manager – Bombora (Chicago, USA)
  • Scott Caulfield, Head of Account-Based Experience – Green Hat

Tushar Warrier

Over the past 15 years, Tushar has worked with B2B and B2C brands across the Asia Pacific region, particularly in Singapore, India and Australia. He prioritises problem-solving and has worn many hats across his career – the latest being a Green one. At Green Hat, he works with our clients as Head of Marketing and Growth, as well as a part of the Account Service team.