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Good messaging and content, the kind that builds brands and businesses, only needs ​ to do three things. Inform, educate and entertain. Everything else ​ is secondary.​

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About Omair Ahmed

Omair is a B2B marketing strategist with a decade of global network agency experience with blue chip clients under his belt. At Green Hat, he helps B2B orgs find and sharpen their competitive advantage and positioning. With a focus on qualitative voice of customer insights, buying party behaviour and value propositions, he works with clients to build messaging that resonates with the right audience. 

Skills

  • Voice of Customer research interviews
  • Value proposition development
  • Messaging framework
  • Content strategy, audits and mapping

Interests

  • Reading great stories
  • Telling bad ones
  • Pop culture
  • Technology trends
  • Behavioural economics

Client Experience

Grant Thornton, Korn Ferry, Palo Alto Networks, Henkel, Weir, Indeed, McCain foods, Superloop, ANZ Bank, Nestle. 

Articles By Omair Ahmed