Giving is good business. And micro-lending is the ultimate B2B support.
I first heard of Kiva in 2008, when a friend gave me a US$50 voucher – enough to make two US$25 loans to entrepreneurs in the developing world. The concept intrigued me – instead of giving to charity or buying someone a chicken, you’re lending to those who probably don’t even have a bank account, let alone access to an overdraft.
Over time, I was repeatedly lending to different individuals, because as funds are repaid, you can reuse them to make new loans… so I soon saw that I’d need to add more money to my account if I was going to make a real difference.
I’d become a Kiva addict!
The perfect opportunity to feed my addiction came in November 2012. We Greenies were wondering what to give as Christmas gifts for our clients and I suggested Kiva vouchers. Suddenly I had lots more funds to loan, and our clients were thrilled! Many of them steered our choice of loans on their behalf in terms of geography and business type.
One client, a global tech giant, even decided to buy a Kiva voucher for each of their email opt-ins who updated their data. The offer was highly successful, resulting in a significant investment by the company in return, a tremendous amount of goodwill – and a cleaner database!
The village itself was working together for its own betterment. Click To TweetIf you’d like to know more visit www.kiva.org. If you decide to join Kiva or are already a member, you’re welcome to join our Green Hat lending team.
Download the 2022 edition of the report for the latest insights on B2B strategy, content marketing, ABM, brand, digital, budgets and more.
Get the reportWant to do account-based marketing but not sure how to progress? Take this quick and easy 2-minute survey to find out how ready your organisation is.
START NOW