Why this role?
This is a rare opportunity to build and lead the content function at Green Hat, a specialist B2B agency working with some of the most complex and interesting brands in the market. The Head of Content will set the vision, shape the team, and embed AI-enabled practices that raise the bar for B2B content. For a confident leader who loves the craft of writing and storytelling, this role delivers visible impact on clients, the agency, and the broader B2B community.

About Green Hat
Green Hat is a specialist B2B marketing agency partnering with complex organisations in technology and IT, professional services, and manufacturing. The team unlocks client growth by blending strategy, creativity, data, and technology for measurable outcomes. Collaboration, curiosity, and craft drive everything - every team member brings fresh thinking to solve tough B2B challenges.

What will be your responsibilities:

• Lead, mentor, and grow Green Hat’s content team, building a culture of high performance, experimentation, and continuous improvement in B2B content craft - including responsible AI use.
• Own and evolve Green Hat’s content frameworks and storytelling approaches; lead strategy development in client workshops and planning.
• Develop insight-led content strategies aligned to commercial goals.
• Work with and alongside senior art directors to produce high-quality content across formats (Advertising, eDMs, websites/landing pages, blogs, infographics, case studies, reports, eBooks) tailored to complex B2B journeys.
• Identify, test, and embed AI tools to boost research, ideation, personalisation, and efficiency while upholding originality and quality.
• Champion Green Hat’s market voice via thought leadership, social content, and campaigns -positioning us as a B2B content leader.
• Oversee quality control, optimise processes, and contribute to pitches with standout content thinking and examples.

What skills and experience will you bring:

• 5-10 years in content strategy/creation (including advertising), ideally in a B2B agency (strong complex B2B experience in tech/IT, professional services, or manufacturing also considered).
• Deep passion for B2B marketing and storytelling.
• Proven track record leading/mentoring content teams and elevating content quality/impact.
• Ability to distil complex propositions and sales cycles into compelling strategies/narratives.
• Strong AI literacy: hands-on with tools for research, ideation, development, optimisation, and workflows - plus ethics, IP, and brand voice.
• Exceptional B2B writing/editing across short- and long-form, mastering tone and narratives for senior decision-makers.
• Confident client-facing skills: workshops, presentations, stakeholder influence.

• APAC's largest independent B2B agency.
• The only Australian agency on the Drum’s 2025 list of the world’s hottest B2B agencies.
• Partnerships with blue-chip enterprise brands in technology, professional services, food services, manufacturing, and more.
• Team of top B2B experts in strategy, creative, digital, and beyond.
• Flexible hybrid work.
• Swap public holidays for cultural/religious ones.