You: You are an experienced Programmatic media planner (Melbourne based) with strong B2B experience. You have a love for B2B marketing and agency life. You have an inquisitive mind, are analytical and can identify the small details that make digital media campaigns more effective.

Us: Green Hat is Australia’s leading B2B agency. We exist to challenge the B2B status quo—transforming businesses through marketing breakthroughs. Everyone at Green Hat loves B2B marketing. As an independent agency we pride ourselves on growing and developing the best and brightest B2B marketing talent. Our client portfolio includes household names in Food Services, Technology, Healthcare, Hospitality, Professional Services and more.

The gig: Are you ready to take your B2B career to the next level? As a Programmatic Media Planner, you will be responsible for planning, executing, and optimising programmatic advertising campaigns across various digital platforms. You will work closely with our strategy and analytics teams to ensure campaigns meet client objectives and deliver maximum ROI.

Key Responsibilities:

• Develop and manage programmatic media buying strategies for our local and global B2B clients
• Work with tools and media partners on audience sizing and best targeting approaches
• Analyse data from various media tools to optimise campaign performance
• Prepare and present ongoing and end of campaign reporting - with a focus on continuous improvements
• Assist with QA and campaign execution as needed

Qualifications:

• 2+ years of experience across Demand-Side Platforms (DSPs) such as The Trade Desk, Google DV360 or Xandr
• 3+ years of experience in programmatic media buying, preferably within a B2B agency environment
• 3+ years of experience in Google Ads, LinkedIn and Meta (Reddit/TikTok a bonus)
• Strong knowledge of B2B audience targeting in digital platforms
• Strong analytical skills and experience with data analysis tools