Digital & Media

Our Methodology

At Green Hat, we believe almost everything a marketer does touches on ‘digital and media’ in some way or another: from the online environments where our target audiences are exposed to advertising and spend considerable time researching, to the digital platforms and software that allow us to effectively monitor, reach and engage with them. Therefore, every marketer needs to be a ‘digital’ marketer, and utilise the appropriate digital services and media channels in their broader marketing arsenal.

Digital Strategy and Execution

We help our clients design and execute integrated digital programs to achieve their goals. From building brand equity, to generating new leads, to nurturing and converting MQLs into customers to running media campaigns, we thrive on finding a solution to meet our clients’ unique needs. We encourage a test-and-learn approach to discover the ideal mix of channels, data and content to deliver the desired business results.

Data and Analytics

We ensure that our clients have the right tools for measurement. Why? Marketers are swimming in ever-increasing quantities of data. The ability to make sense of all this data can help you attribute ROI to your marketing spend in order to make the right investment decisions.

• Audits of existing digital ecosystems and recommendations for best-practice governance
• Implementation of website analytics and data visualisation
• Call tracking and third-party tracking integration with key paid media channels
• Campaign reporting and dashboards

Email Marketing and Database Enrichment

According to Hubspot research, a whopping 92% of B2B marketers still use email to distribute content. Our clients do the same and we help with all elements vital to the success of using email in marketing campaigns.

• Marketing Automation Platform (MAP) audit and recommendation
• Lead nurture strategy 
• Database enrichment/augmentation services
• Website chat services
• SMS services

Web Development

Your website is your number one sales tool. Make it count! From website design to build, we make sure that our clients’ websites are built for optimal user experience.

• User Interface and User Experience enhancement
• Sitemaps
• Information architecture
• End to end: from website strategy to build
• Maintenance and hosting

Search Engine Optimisation

Once you have built a beautiful website, how do you get the right prospects to come? We can work to ensure SEO best practices are enacted across your corporate website and marketing landing pages.

• Audits of current search performance and competitors
• Implementation of on-page, off-page and technical requirements
• Ongoing SEO management and maintenance

Advertising and paid media channels are also important, with SEM playing a big role in any good marketing plan.

Advertising Services

This is where Green Hat can help with your end-to-end advertising: from strategy and channel mix to implementation and campaign optimisation.

Just some of the services we offer are:

• Integrated paid media strategy and channel mix
• Brand and lead generation
• In-depth audience targeting (including the use of intent data) and message personalisation
• Data optimisation for paid campaigns across all channels
• Audience creation and continuous A/B testing
• Campaign attribution measurement and reporting

Advertising Channels

Digital channels and data services allow us to more accurately place the right advertisement, message and offer at the right time to the right prospects. It’s part of the continuous drive to optimise conversion, attribution and lead-to-revenue outcomes.

Key paid media channels, which we apply the above to for our clients include:

• Sponsorships and direct publications
• Programmatic advertising
• Search Engine Marketing (SEM): Google and Bing
• Retargeting
• Paid social: Facebook, Twitter, Instagram, LinkedIn, YouTube