For the last few years, there has been a debate around the siloed use of ‘digital’ within marketing departments, job functions and teams.
At Green Hat, we believe almost everything a marketer does touches on ‘digital and media’ in some way or another: from the online environments where our target audiences are exposed to advertising and spend considerable time researching, to the digital platforms and software that allow us to effectively monitor, reach and engage with them. Therefore, every marketer needs to be a ‘digital’ marketer, and utilise the appropriate digital services and media channels in their broader marketing arsenal.
Digital Strategy and Execution
We help our clients design and execute integrated digital programs to achieve their goals. From building brand equity, to generating new leads, to nurturing and converting MQLs into customers to running media campaigns, we thrive on finding a solution to meet our clients’ unique needs. We encourage a test-and-learn approach to discover the ideal mix of channels, data and content to deliver the desired business results.
Our B2B Pipeline Calculator can help you estimate the right mix of digital marketing channels to invest in and forecast the outcomes you can expect.
We ensure that our clients have the right tools for measurement. Why? Marketers are swimming in ever-increasing quantities of data. The ability to make sense of all this data can help you attribute ROI to your marketing spend in order to make the right investment decisions.
Audits of existing digital ecosystems and recommendations for best-practice governance
Implementation of website analytics and data visualisation
Call tracking and third-party tracking integration with key paid media channels
Campaign reporting and dashboards
Email Marketing and Database Enrichment
According to Hubspot research, a whopping 92% of B2B marketers still use email to distribute content. Our clients do the same and we help with all elements vital to the success of using email in marketing campaigns.
"I wanted to ensure that we were building a ‘best-practice’ marketing operation with the right skills, strategy and platforms in place. So, I was keen to work with Green Hat and work through all our objectives and challenges, with the full engagement of key stakeholders from across the business."
Head of Marketing Communications, Knight Frank
Your website is your number one sales tool. Make it count! From website design to build, we make sure that our clients’ websites are built for optimal user experience.
This is where Green Hat can help with your end-to-end advertising: from strategy and channel mix to implementation and campaign optimisation.
Just some of the services we offer are:
Integrated paid media strategy and channel mix
Brand and lead generation
In-depth audience targeting (including the use of intent data) and message personalisation
Data optimisation for paid campaigns across all channels
Audience creation and continuous A/B testing
Campaign attribution measurement and reporting
Digital channels and data services allow us to more accurately place the right advertisement, message and offer at the right time to the right prospects. It’s part of the continuous drive to optimise conversion, attribution and lead-to-revenue outcomes.
Key paid media channels, which we apply the above to for our clients include:
"I have found the Green Hat team one of the most professional and knowledgeable B2B agencies I have ever worked with. Their focus, energy and execution helped us to design a very effective media program and achieve the lead generation goals for our campaign."