Forecasting and achieving marketing pipeline targets are key to success in B2B marketing. With the added pressure for short term results, what marketing channels should you use and what outcomes should you expect?
Many factors affect your lead pipeline outcomes including awareness of your brand, your solution proposition, call-to-action offer and the competitiveness of your industry.
Our B2B Pipeline Calculator is based on our many years of B2B marketing experience and benchmarks – as well as industry best practice and third-party research. Answer the questions below for recommended digital channels and projected results.
Note: We are continually using internal and industry data and benchmarks to improve its quality. Please send us any feedback you might have!
Below we provide high-level recommendations for a digital channel mix and projected results based on your inputs. We make a number of assumptions in the arithmetic modelling. We recommend a deeper analysis of your market situation prior to investing in campaign activity.
Paid Search: Ads on search engines such as Google and Bing
Programmatic Display: Buying advertising at scale across online publications and websites, usually in the form of banner ads but including video and mobile
SEO: Website optimisation to achieve organic search results
Email: Drip and trigger email campaigns to nurture and progress the likelihood of purchase
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.