Forecasting and achieving marketing pipeline targets are key to success in B2B marketing. With the added pressure for short term results, what marketing channels should you use and what outcomes should you expect?
Many factors affect your lead pipeline outcomes including awareness of your brand, your solution proposition, call-to-action offer and the competitiveness of your industry.
Our B2B Pipeline Calculator is based on our many years of B2B marketing experience and benchmarks – as well as industry best practice and third-party research. Answer the questions below for recommended digital channels and projected results.
Note: The calculator is still in beta and we are continually using internal and industry data and benchmarks to improve its quality. Please send us any feedback you might have!
Below we provide high-level recommendations for a digital channel mix and projected results based on your inputs. We make a number of assumptions in the arithmetic modelling. We recommend a deeper analysis of your market situation prior to investing in campaign activity.