Andrew Haussegger, Co-founder and CEO of Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations. Packed full of best practices drawn from recent research – including feedback from five leading CMOs – you’ll gain an understanding of:

• How to close the chasm between your Sales and Marketing activities
• Why shared targets are a better way of improving Sales follow-up of Marketing leads
• The revenue growth benefits of optimising the Marketing/Sales relationship
• Five proven steps to getting alignment right
• The critical role of ‘integrated automation’