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Group 1027

Understanding

B2B Buyer Journeys.

Date: 16 October 2024
Time: 12PM AEDT / 9AM SGT

Register now
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GH-006 Webinar Understanding your B2B Buyer Journeys_Blog header image_1024x1024 v5 (1)

Webinar: Understanding B2B Buyer Journeys

Did you know that 82% of buyers have mostly defined their requirements before they contact the seller? Or that the average buyer journey lasts 13 months from start to finish, with sellers only contacted after 9.5 months? Our research shows that with so much information now available at the touch of a button, the buyer is now well and truly in control.

In this webinar, we will explain how in this new climate, brand reputation, messaging and thought leadership have become more important than ever.

Our speakers bring a wealth of experience in this topic:

  • Kerry Cunningham – Head of Research and Thought Leadership at 6sense and ex VP/Principal Analyst at Forrester. Kerry was a key part of the research team for our report on buyer journeys. He has authored and co-authored a wide range of models and frameworks for SiriusDecisions and Forrester (including the B2B Revenue Waterfall) and is a regular keynote speaker on the B2B conference speaking circuit. 
  • Fraser McNaughton – Chief Marketing Officer at Grant Thornton Australia and APAC President of ICON. Fraser has over 20 years experience in the professional services, financial markets, insurance and digital media industries. He’s passionate about improving client interactions as a way to boost brand loyalty in a changing B2B landscape.
  • MC: Shawn Low – Singapore Country Manager at Green Hat. Shawn’s varied career has seen him co-found a travel tech startup in London, lead social, digital and content strategies for blue-chip brands, and he’s currently driving strategic, account-centric B2B programs at Green Hat. As well as travelling the world, Shawn is also passionate about cutting edge tech such as AI and blockchain.

Date: Wednesday 16 October 2024
Time: 12pm AEDT / 9am SGT

Who should attend? B2B Sales and Marketing leaders including CMO, CRO, Head of Sales, Digital Marketing leads, Demand-Gen leads. Anyone wanting to better understand today’s B2B buyer journeys for more accurate sales targeting.  

Key Takeaways

  • Understand the B2B buying party journey, their self-service approach and how they make purchase decisions
  • Understand the challenges this now poses for B2B marketing and sales teams
  • Learn strategies for identifying in-market buyers and how to engage them earlier than your competition
Register now
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Kerry Cunningham

Kerry Cunningham

Head of Research, 6sense
Ex VP, Principal Analyst, Forrester
Co-Author, Forrester B2B Revenue Waterfall
Fraser McNaughton

Fraser McNaughton

Chief Marketing Officer at Grant Thornton Australia
APAC President of ICON
Shawn Low

Shawn Low

Singapore Country Manager, Green Hat