While they were the leading EFTPOS terminal provider in New Zealand, Smartpay was new to the competitive Australian market. Green Hat was engaged to develop a digital marketing strategy that combined creative with paid media to grow brand awareness, increase B2B leads and give them a competitive edge.
Our creative, content and social teams created a holistic digital marketing strategy to target specific target audiences at key stages of their customer journey with Smartpay. We developed a range of tailored messaging and brand assets for each audience across social media, programmatic display and SEM. These were highly optimised throughout the campaign to drive large volumes of qualified traffic to a newly designed campaign microsite.
Not only did the campaign deliver 29% more qualified leads than set targets, we also increased Smartpay’s brand awareness by driving a 94% increase in brand searches in Australia.