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Turning Telstra Wholesale's website into a destination
Services
Telstra Wholesale wanted to ‘up the ante’ on engagement with the large cohort of business partners. They wanted to improve the partner’s experience on their website, make their content more discoverable and make their website a destination, not a pit-stop.
Our audit uncovered issues with their website design: site navigation was not optimised for user experience, with a confusing layout making content difficult to find. In turn, this was affecting the performance of their SEO.
Our audit uncovered issues with their website design: site navigation was not optimised for user experience, with a confusing layout making content difficult to find. In turn, this was affecting the performance of their SEO.
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Everything starts with the customer which in this case was the business partner. The Green Hat team researched their needs and desires and created detailed customer journey maps to help Telstra Wholesale supplement existing customer digital experience.
We built the new website to be more user-centric, especially across site navigation and design, and ensured all technical on-page SEO issues were addressed.
We built the new website to be more user-centric, especially across site navigation and design, and ensured all technical on-page SEO issues were addressed.
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With a new B2B website design in place and content and functionality enhanced, Telstra Wholesale saw improvements in user engagement and across all SEO key indicators.
44%
Increase in site visits within three months
66%
Improved website organic (SEO) visits
