Landing on a brand platform with unmistakable assets and attributes forges the way for Marketing teams to seamlessly manage the development of creative campaigns, create a suite of cohesive educational material, and ensure enduring brand expression across targeted media.

Bringing brands to life

Brand implementation is about activating your B2B brand across various media, considering the user experience, internally and externally, with care and attention to detail. We bring smart and often thought-provoking B2B brand ideas to life, develop campaign strategy, and craft all creative touch points aligned to the buying journey. 

Long-term awareness builds value

The B2B decision funnel is a longer journey than for B2C, which is why it makes sense to commit to building long-term emotive brand awareness. Identifying opportunities to deliver memorable and captivating business purpose messages alongside effective short-term campaign activation can be key to building intent, loyalty and advocacy.

Top of mind, tip of tongue

Short- or long-term activation, email or direct mail – we believe the conversion of a fleeting memory into a permanent one requires commitment to consistent, well-managed brand representation.

Get your copy of our B2B Brand Synergy Guide and register for your complimentary brand assessment.
Take me there

Brand Development Services

  • Brand audit
  • Brand positioning
  • Brand story, tone of voice & key messaging
  • Brand architecture
  • Brand portfolio analysis
  • Customer value proposition (CVP)
  • Employee value proposition (EVP)
  • Brand naming

Brand Execution Services

  • Brand logo & visual identity
  • Visual assets & attributes
  • Graphic design
  • Brand guidelines
  • Infographics
  • Illustration
  • Photography
  • Art direction
  • Storyboards
  • Motion graphics
  • Video
  • UX-driven design
  • UI and website design
  • Digital design
  • Print media
  • Environmental marketing

"Working with Green Hat to navigate our Customer Value Proposition has been incredibly important in creating clarity and consistency in what the Tomkin brand means internally and for our customers. The Six Hats methodology implemented maximised the quality of discussions in our collaboration sessions, which ultimately resulted in a brand idea and future strategy that was achievable and meaningful.

Rochelle & Tushar’s impressive knowledge of B2B marketing, underpinned by their strategic mindset and passion were vital in helping us navigate where we want to be. Together, they ensured all strategy sessions delivered meaningful insights and progress against our goal to define the Tomkin brand and create a framework for our future strategy."

Ali van Woerden, Marketing Manager

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