Integrated Strategy
B2B marketing has many components and the biggest challenge can be integrating them into an effective ecosystem. We bring end-to-end experience, from customer experience research, customer journey mapping, persona development and brand strategy to digital and content execution in market. Creating a lead-to-revenue pathway, we consider all the customer touchpoints along the way, reaching them with the right creative and content on the right channels at the right stage of their journey Using your data, we can personalise that journey across multiple channels – while accurately measuring and attributing success to support continuous improvement.
Content Strategy
Today, the customer finds you – not the other way around. The balance of power has shifted from the B2B seller to B2B buyers, who can now find much of the information they need online for making informed purchase decisions – without needing to engage your Sales team. Your content marketing strategy and the resources themselves need to hit the right spot, or else buyers will find your competitors before they find you. Great inbound marketing combines compelling content, personalised communications and automated lead conversion processes.