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The Blueprint defines where you will play, your ideal customer profile, and the segments you will target. It defines the ‘buying party’ that you need to build awareness with and engage. It covers your message framework for communicating your story throughout their buying journey.
It also defines the ‘how’: the messaging and content, how you will personalise that, and the martech and data platforms that will enable success.
The Blueprint unpacks and defines your roadmap for implementation and activation. It becomes your foundation for growth and clarity when pursuing customers in a complex B2B marketplace. We’ve also written a blog where we outline our B2B strategy process.
