Packed full of best practices drawn from recent research.
Andrew Haussegger, Co-founder and CEO of Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations. Packed full of best practices drawn from recent research – including feedback from five leading CMOs – you’ll gain an understanding of:
- How to close the chasm between your Sales and Marketing activities.
- Why shared targets are a better way of improving Sales follow-up of Marketing leads
- The revenue growth benefits of optimising the Marketing/Sales relationship
- Five proven steps to getting alignment right
- The critical role of ‘integrated automation’
Green Hat's sales enablement expertise gave our team the intelligence, tools and training they needed to convert leads to close deals and furthered our client engagement. B2B Marketing Manager, Open Universities Australia
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