CASE STUDY
As a long-time client, we’ve supported CSC, UXC and now DXC with their lead generation, content strategy and production to engage and nurture senior IT decision-makers.
Challenge
DXC Technology is now one of the world’s largest technology organisations and they have been through a number of mergers and acquisitions along their growth journey. Throughout these transitions, various marketing teams required support with content development and nurturing, lead generation, campaign conceptualisation and development. It was important that they had a marketing partner that understood their market and audiences, and could write content in a language the audience would relate to.
Solution
DXC Technology – creative conceptualisation and final artwork production for annual thought leadership research report for Australia and New Zealand, including website UX and copy, animated videos and Linkedin ad collaterals.
DXC Connect – ongoing support for content design and copywriting, campaign collateral, product messaging development and an integrated cross-channel launch campaign.
DXC Procurement Services – creative conceptualisation of a new service and in-market activities across a new microsite, thought leadership on LinkedIn, internal communications and a paid campaign across LinkedIn.
UXC Connect – implemented Marketo (marketing automation platform), built a lead nurturing program and developed thought leadership content, helping to grow their contact database from scratch to almost 10k contacts.
CSC – directed and produced compelling pitch videos that supported the win of an important contract.
