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Global HR consultant firm Korn Ferry wanted to use their deep insights to increase brand awareness, emphasise their position as an industry thought leader and generate new leads. With little experience in digital content or automation marketing, they asked us to develop a strategy to amplify their content and nurture leads for their consulting team.
We developed ‘Focus’ – an automated, measurable nurture program utilising the power of their Marketo platform. Personalised emails and landing pages help nurture prospects through to one of five interest themes, which are supported by a dynamic content hub. The program provides a defined engagement approach for driving awareness and nurturing prospects down the marketing funnel towards conversion.