CASE STUDY
We worked with Korn Ferry to design and operate an insights-driven automation program that now generates a 5-to-1 ROI.
Challenge
Global HR consultant firm Korn Ferry wanted to use their deep insights to increase brand awareness, emphasise their position as an industry thought leader and generate new leads. With little experience in digital content or automation marketing, they asked us to develop a strategy to amplify their content and nurture leads for their consulting team.
Solution
We developed ‘Focus’ – an automated, measurable nurture program utilising the power of their Marketo platform. Personalised emails and landing pages help nurture prospects through to one of five interest themes, which are supported by a dynamic content hub. The program provides a defined engagement approach for driving awareness and nurturing prospects down the marketing funnel towards conversion.
Results
- 5-to-1 ROI against their marketing objectives
- 110,000+ program subscribers
- Regional expansion over almost five years: A/NZ to Asia (12 countries) to China
- Two state-of-the-art content hubs https://focus.kornferry.com/ (English) and https://focus.kornferry.com/cn/ (Chinese)
"We’re so happy with the support we’re getting from the team at Green Hat. You’re very responsive, proactive and great to work with. I never get the impression that we’re asking too much, and the solutions you suggest are spot on – so thank you!"
