B2B Webinar:
ABM isn't broken. The operating model is.

Most B2B organisations don't generally have an ABM strategy problem. They often know who they want to target. They understand buying groups. They have a message framework and a content strategy. Yet many ABM programs get stuck in the execution. 

Data quality is a key challenge which also leads to lack of insight and an inability to personalise and scale. The other key blocker is time-to-market which surfaces in the build process for message frameworks, the content approach and content assets. 

Join us at our upcoming webinar as we unpack these challenges and discuss, not only how to solve them, but also show you the agent-enabled model in action. We will present the Account-based Operating Model (AOM), the AOM Conductor and the team of agents at work to optimise ABM programs, as well as their applicability for B2B demand-generation programs if you are not using ABM today.

Most organisations have spent years refining their ABM strategy. Yet many are still facing the same challenges:  

• Limited visibility of buying group activity
• Slow response to intent and buying signals
• Difficulty personalising engagement at scale
• Fragmented data and account intelligence
• Rising pressure to do more with fewer resources 

When growth stalls, organisations often revisit their ABM strategy. But what if the issue isn't strategy at all? What if the real challenge is the operating model used to execute it?

This webinar explores how leading B2B organisations are rethinking account-based execution and building agent-enabled operating models designed for scale.  

• Why ABM operations is the bottleneck, not the strategy
• Why AI capability alone isn't enough
• Why successful adoption requires more than technology and why operating model design has become the critical factor
• What an agent-enabled Account-based Operating Model (AOM) looks like  

If you're responsible for driving growth across key accounts, this webinar is for you. Whether you're leading marketing, sales, revenue or customer growth initiatives, you'll gain practical insights into how leading organisations are evolving their operating models to scale account-based growth more effectively. 

This session is particularly relevant for: 

• CMOs and Marketing Directors
• ABM and Demand Generation Leaders
• Revenue and Go-to-Market Leaders
• Sales Leaders
• Customer Growth and Strategic Account Leaders