CMOs often ask – what is the real difference between B2B and B2C marketing?
Can my B2C team effectively strategize and execute marketing to businesses?
Or, as a B2B business, can I hire B2C talent as, generally, there is more of that around.
Our CEO Andrew Haussegger unpacks these questions and talks about differences
lying in a few key areas:
- Keeping the buyer engaged over many months if not years
- Marketing to the B2B buying party – not just the individual consumer
- Aligning B2B marketing initiatives with B2B sales
- Creating emotional connection in a rational (boring?) buying process.
This blog will help you understand the different thinking and strategic approaches undertaken by B2B marketers.
You can read the article at Marketing Mag