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B2B vs B2C – NO, they’re not the same!

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CMOs often ask – what is the real difference between B2B and B2C marketing?

Can my B2C team effectively strategize and execute marketing to businesses?

Or, as a B2B business, can I hire B2C talent as, generally, there is more of that around.

Our CEO Andrew Haussegger unpacks these questions and talks about differences
lying in a few key areas:

  • Keeping the buyer engaged over many months if not years
  • Marketing to the B2B buying party – not just the individual consumer
  • Aligning B2B marketing initiatives with B2B sales
  • Creating emotional connection in a rational (boring?) buying process.

This blog will help you understand the different thinking and strategic approaches undertaken by B2B marketers.

You can read the article at Marketing Mag

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Tushar Warrier

Over the past 15 years, Tushar has worked with B2B and B2C brands across the Asia Pacific region, particularly in Singapore, India and Australia. He prioritises problem-solving and has worn many hats across his career – the latest being a Green one. At Green Hat, he works with our clients as a senior marketing consultant, as well as a part of the Account Service team.