Hats off to a B2B brand revamp at Green Hat.

We recently applied our own methodology to unveil a refreshed brand with an updated logo, website and event and communications material, designed to communicate our positioning as a leading, modern and unified B2B creative marketing agency that confidently competes on the Australasian stage.

For over 15 years, Green Hat has successfully guided B2B and ‘considered purchase’ brands to develop marketing strategies and create communications to support business growth. In recent years we’ve strengthened our brand strategy and brand management and campaign activation expertise to complete the integrated service offering to clients.

The Green Hat brand refresh – created by the inhouse creative and brand strategy team was an ideal opportunity to demonstrate our full suite of B2B branding and marketing capability across multiple media channels. From brand management, content marketing, web design and development, customer experience, creative lead-generation campaigns to ongoing lead nurture management – supported by state-of-the-art automation and analytics tech.

Our strategic brand refresh process

Having a strong brand that stands out positively in the minds of our audience and differentiates us from the competition was our goal. In order to ensure that we achieved that goal, we brought key people on the strategic journey, we answered the questions we usually ask when conducting workshops with our clients and followed our brand strategy and identity development process.

A few of our key questions

• Why do we matter to customers?
• What do we stand for?
• How do we stay relevant?
• How do we evolve and communicate our value?

The brand refresh process

Here are some important considerations we addressed and insights that you can take on board in your own brand development journey:

Discovery and research

Ask who you are and what makes you different from the competition. Discovering the history of the business and conducting qualitative research is the best starting point to remain credible and authentic.

We recently applied our own methodology to unveil a refreshed brand with an updated logo, website and event and communications material, designed to communicate our positioning as a leading, modern and unified B2B creative marketing agency that confidently competes on the Australasian stage.

For over 15 years, Green Hat has successfully guided B2B and ‘considered purchase’ brands to develop marketing strategies and create communications to support business growth. In recent years we’ve strengthened our brand strategy and brand management and campaign activation expertise to complete the integrated service offering to clients.

The Green Hat brand refresh – created by the inhouse creative and brand strategy team was an ideal opportunity to demonstrate our full suite of B2B branding and marketing capability across multiple media channels. From brand management, content marketing, web design and development, customer experience, creative lead-generation campaigns to ongoing lead nurture management – supported by state-of-the-art automation and analytics tech.