THE B2B JUNGLE

Exploring B2B marketing practice, intentions & directions in Australia

Australian B2B Marketing Research (BMR) Report 2019

The annual Australian B2B Marketing Research (BMR) Report has been produced by Green Hat and partners since 2011 and is recognised as the leading B2B marketing benchmark report in Australia.

Every year we survey B2B marketing leaders and experts, from a range of industry sectors, to provide a comprehensive analysis of Australia’s B2B marketing landscape. This year we were thrilled to have the support of The Australian Marketing Institute (AMI), B2B Marketing Leaders Forum, Marketing Magazine and our research sponsor Marketo.

IT’S A JUNGLE OUT THERE

B2B Marketing Research (BMR) Report 2019

This is the 9th edition of our report and is considered the ‘compass’ for Australian B2B Marketers who need data and insights on B2B marketing trends in order to plan their marketing objectives and navigate their way through the B2B marketing jungle.

Our 2019 research examines best-in-class marketers, explores B2B challenges and objectives, marketing strategy, ROI measurement, customer experience (CX), sales and marketing alignment, account-based marketing, automation, AI, content and social media…and much more.

“Research such as Green Hat’s report is essential to fuelling progress in the careers of Australian B2B marketers.”
Lynda Cavalera, Chairperson Australian Marketing Institute

 
Complete the form to receive your complimentary copy of our B2B Marketing Research Report 2019.

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