Australian B2B Marketing Research (BMR) Report

The annual Australian B2B Marketing Research (BMR) Report has been produced by Green Hat and ADMA since 2011. Every year we survey B2B marketing leaders and experts, from a range of industry sectors, to provide a comprehensive analysis of Australia’s B2B marketing landscape.

The research report explores B2B marketing practice, intentions and directions in marketing strategy, customer experience, lead generation and nurturing, sales and marketing alignment, marketing automation and technology, budget and ROI, content and social media and account-based marketing.

B2B Marketing Research (BMR) Report 2018

This is the 8th edition of the annual report and is considered the ‘bible’ for Australian B2B Marketers who want data and insights into local B2B marketing trends.

Many marketers use the report as a basis for their planning each year.

Key topics addressed in the 2018 report include:

  • Customer Experience
  • Lead Generation & Lead Nurturing
  • Marketing Automation & Technology
  • Sales & Marketing Alignment
  • Budget & ROI
  • Account-Based Marketing

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