Green Hat launches Singapore office with key APAC appointment.

Melbourne, Australia: B2B full-service marketing agency Green Hat welcomes back its former Head of Content and Social, Shawn Low, to spearhead growth across APAC from its new Singapore office. 

With more of its global clients looking for representation in the APAC region, full-service B2B marketing agency Green Hat has established a base in Singapore. 

Leading the APAC growth is newly appointed Singapore Director Shawn Low. A multi-channel digital native, he has worked in start-ups, B2B and B2C in Australia, London, Singapore, and APAC. In addition to his role as Singapore Director, he will also take the lead as Global Account Director for long-term client Korn Ferry. 

He re-joins Green Hat after nearly three years as Head of Social and Digital at Grey Group Singapore, part of WPP. Low has also held leadership roles at King Content and Immedia in Singapore and was Green Hat’s Head of Content and Social in Australasia.  

As part of BBN International, a global network of 30 B2B agencies, this expansion allows Green Hat to provide the group with greater APAC coverage and, at the same time, provide its clients with global support through the BBN agency network. 

According to Green Hat Managing Director, Stuart Jaffray, “Singapore is a key part of Green Hat’s growth plan with an increasing need from our client portfolio for us to have talent on the ground in the market. It’s great to be able to welcome Shawn back to Green Hat to lead our expansion in the region. He knows Green Hat well and has great connections in the Singapore market.”