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The ABM Dark Funnel – Kerry Cunningham.

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Your B2B company probably has a pretty good idea of the ideal target market for your products or services. You likely know the industries, where they are located, the company size or revenue, and the job roles of decision makers and influencers.

But do you know which companies are currently in market for what you offer, which need to be nurtured further, and where your sales and marketing teams should invest their energies? The answer is likely no, they are hidden inside your Dark Funnel.

Access this guide to take a deep dive into the Dark Funnel and learn about the wealth of anonymised buyer intent data that wasn’t visible to revenue teams… until now.

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Want to know how Kerry Cunningham applies his thinking to ‘light up’ the dark funnel at 6sense?


He shared his thoughts as keynote speaker in our ‘Dark Funnel’ webinar

Watch on demand now.

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Tushar Warrier

Over the past 15 years, Tushar has worked with B2B and B2C brands across the Asia Pacific region, particularly in Singapore, India and Australia. He prioritises problem-solving and has worn many hats across his career – the latest being a Green one. At Green Hat, he works with our clients as a senior marketing consultant, as well as a part of the Account Service team.