We don’t believe in creating content for content’s sake. Instead, we underpin content creation with a comprehensive content strategy. This is the roadmap for writing leading B2B editorials, videos, blog posts, whitepapers, infographics, and sales enablement content to attract qualified leads, build brand authority and reach the right people at the right time.
What content should you develop for your prospects? When should it be offered? Before creating content, marketers must address these questions and more. Content needs to be mapped against the customer’s buying process. We start by building customer personas as the foundation for content strategy.
Target audience persona development
Customer journey maps
Content audits and content curation
Messaging and segmentation
Content planning and content roadmaps
Content development management and quality control
Great B2B content requires industry experience, creativity and flexibility. Our writers specialise in many industries including IT, software, telco, professional services, HR services, financial services, healthcare and more. We develop long-form white papers and point-of-view articles, as well as short-form blogs and social media posts. Further, we understand the value of visual and aural content and have helped clients create podcasts, infographics and videos.
Videos and animations
B2B case studies
B2B ebooks, white papers and research reports
B2B market research design, execution and reporting
"I was looking for a true B2B digital agency who has proven capability in Inbound and Content Marketing and who could take us on the journey. Green Hat definitely did that for us!"