Like it or not, the B2B buyer journey has become digital-first.
With buyers limiting face time with sales, how do you build interest and trust in your brand, an understanding of how you solve their problem and, ultimatelty, have them reach out to you?
A considered B2B content marketing approach is a 'must have' in your engagement tool-kit. With buyers doing 70%+ of their research online, strategic use of your content will help them find your relevant information at the right time for them in their buying process.
We've been on this journey many times with clients and one things for certain. To really get the ROI you're after, we need to start with insights and understanding of your audience (ideally validated externally) which provides the basis for a winning content strategy.
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