Content Strategy
What content should you develop for your prospects? When should it be offered? Before creating content, marketers must address these questions and more. Content needs to be mapped against the customer’s buying process. We start by building customer personas as the foundation for content strategy.
- Target audience persona development
- Customer journey maps
- Content audits and content curation
- Messaging and segmentation
- Content planning and content roadmaps
- Content development management and quality control
Content Development
Great B2B content requires industry experience, creativity and flexibility. Our writers specialise in many industries including IT, software, telco, professional services, HR services, financial services, healthcare and more. We develop long-form whitepapers and point-of-view articles, as well as short-form blogs and social media posts. Further, we understand the value of visual and aural content and have helped clients create podcasts, infographics and videos.
- Infographics
- Videos and animations
- Podcasts
- Website copy
- Blog writing
- Ghostwriting
- B2B case studies
- B2B ebooks, white papers and research reports
- B2B market research design, execution and reporting
