Campaign Creation, UX and UI

We follow best-practice, design-thinking methods to create quality, targeted digital and print targeted campaigns that will capture audience attention, convey the essential content they are seeking, and progress them through your lead pipeline. Our creative ideas come from a melting pot of expertise and integration. Our clients appreciate our B2B brand understanding across the entire customer journey. We create high quality B2B design with an omnichannel approach – always with the considered purchaser in mind.

  • Campaign ideation and development
  • Customer journey mapping
  • UX research and testing
  • Art direction

B2B Brand Code matters

Effective design considerations with brand integrity is one of the key pillars of successful marketing. It carries the message of the brand’s purpose, positioning, personality and promise. We’re on a journey with our clients. We build and evolve brands to clearly communicate for digital and print execution – from product brochures to videos to complex digital motion graphics.

  • Brand, naming and corporate identity roll out
  • Brand guidelines
  • Visual identity planning and development (logos, marks)
  • Websites and microsites
  • Email templates
  • Animation, video and infographics
  • Social media and display assets
  • Corporate brochures and catalogues
  • Promotional and point-of-sale materials

"We needed an agency that 'got' B2B marketing. It’s a different approach to B2C. Green Hat is just about business marketing and has been a great partner for us. They have immersed themselves into our team – especially adding value with creative direction, design and content development. We are also impressed with the digital direction they are giving us – a real full-service agency. Strongly recommended."

Marketing Director Australia, USG Boral

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