Bernice Muncaster
I think as the Australian B2B Marketing and Communications community moves into 2021 we should take significant learnings from 2020 with us. If this study and challenging year has taught CMO’s anything, it is that our success is driven by our ability to align ourselves to the business and position the marketing function as trusted advisors and change agents. For some, this may mean making deliberate changes in the way they approach planning, prioritise efforts, work alongside the sales organisation, and embrace the business and growth objectives of the organisation. Marketing creates the differentiator for any B2B business, but we must stay committed to our objectives and continually demonstrate how we are driving genuine results.
Jodie Sangster
An experienced executive with a diverse background in law, marketing, customer experience and digital transformation. Held CEO, CCO and CMO roles across the world including Australia, Singapore, Europe and USA. An international speaker with industry expertise in data, marketing, technology and CX.