The B2B Marketing Research Survey is now closed!

Thank you to the 500+ respondents who filled out the survey – we will be sending you an advance copy of the report in December.

If you missed out on getting your preview copy, sign up for B2B Buzz, our monthly newsletter where we will announce the report when it’s officially released in 2020.


Get a complimentary copy of our 2019 report here.
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Three survey respondents with the most insightful suggestions for future report development will get a choice of a July® Carry-on Power Bank Case or Sennheiser 4.5 Noise Cancelling Headphones (valued at $295!).

This survey closes at 5pm, Friday, 8th November.

B2B CMO Advisory Council

We have a great team of experienced B2B CMOs guiding the direction of the research program.

Trisca Scott-Branagan

Head of Marketing – Institutional,
ANZ Bank


Natalie Truong

CMO Asia & Head of B2B Marketing –
Pacific, Mercer

Bernice Muncaster

Director of Marketing & Communications, Australia
& New Zealand, DXC Technology

Dave Nicholls

Commercial Director,
PPG Industries

Mitchell Mackey

Marketing Director – Transformation,
Ansell Healthcare

Paul Liddiatt

Education Horizons Group

Lynda Cavalera

Australian Marketing Institute

Andrew Haussegger

Green Hat

Shawn Low

Head of Social & Inbound, Report Editor,
Green Hat

2019 B2B Marketing Research Report

The 9th edition of Australia’s most comprehensive report on B2B Marketing.

Considered the ‘compass’ for Australian B2B Marketers needing data and insights on B2B marketing trends, the report explores challenges and objectives, marketing strategy, customer experience (CX), sales and marketing alignment, content and social media…and much more.

In 2019 we were thrilled to have the support of The Australian Marketing Institute (AMI), B2B Marketing Leaders Forum, Marketing Magazine and our research sponsor Marketo.

Get your 2019 copy

Complete the form to receive your complimentary copy of our 2019 B2B Marketing Research Report.

Timeline History

Green Hat has been developing the B2B Marketing Research report since 2011 in collaboration with Australia’s leading industry associations – Australian Marketing Institute and ADMA.

B2B Marketing Research Report 2019