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Webinar:
B2B Buyer Journey - faster cycles, smaller teams.

Date: Wednesday, 22nd of October, 2025 
Time: 12pm (AEDT) / 9am SGT

Register now
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Webinar

The APAC B2B Buyer Journey Research Report 2025 

Everybody loves a good sequel.

Much like its pioneering 2024 predecessor, the 2025 edition of the APAC B2B Buyer Journey Research Report delves into how buyer behaviour is evolving and how you can make sure your brand is top of the vendor shortlist.

Green Hat teamed up with 6sense again to pick up where we left off in 2024. Our goal? To track this evolution and the factors influencing it. This year, we identified three: AI, economic uncertainty, and the growing numbers of digital natives in the buying group.

We also discovered that

  • Buyers are engaging earlier with sellers – a full 12 weeks earlier;
  • The average buying journey has shortened from 13 to 11 months;
  • The average APAC buying party has shrunk from 13 to 11 members;
  • Topping the seller shortlist is still all-important to winning the deal.

Join our MD, Stuart Jaffray, as he takes you through the findings of the report.

Stuart Jaffray

Stuart Jaffray

Managing Director, Green Hat
buyer journey research report (2)

Date: Wednesday, 22nd of October 2025
Time: 12pm (AEDT) / 9am SGT

Who should attend? B2B Sales and Marketing leaders including CMOs, CROs, Head of Sales’, Digital Marketing leads, Demand-Gen leads’. Or anyone wanting to better understand today’s B2B buyer journeys for more accurate sales targeting.

Key takeaways

  • Get a better handle on the APAC B2B buying journey and how buyers make purchases
  • Understand the repercussions for B2B sales and marketing teams
  • Discover strategies to engage your buying party and get on the all-important seller shortlist

The APAC B2B Buyer Journey Research Report 2025.

Why buyers are purchasing faster and earlier (and how AI is influencing the process)
Get the report
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B2B Buyer Journey 2025 Mock

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