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Challenge

Clothing technology company BION had patented cutting-edge innovation in wearable clothing material. They wanted a branding and identity strategy that would support their global marketing plans and new market proposition.

The sophisticated nature of the product meant that there was a need for a simplified brand story to communicate differentiated messaging for four sub-brands, each requiring its own manifestation of the core brand personality.

Solution

The Green Hat team took our client through the steps of our B2B brand development methodology. This process included studies into the existing market conditions, persona development, competitor analysis and conducting qualitative and quantitative audience research.

Though the period, a series of workshops was conducted with stakeholders across the APAC region. We created and implemented a strong and lasting brand including:

• Brand strategy with clarification for the business vision, mission and values
• New visual identity and brand guideline with logo and marks
• Brand naming for four sub-brands
• Sales pitch deck
• New website