Following their rebrand, Genpact had a minor presence in the Australian banking and finance market.
We were engaged to launch a refreshed Genpact brand into an already crowded marketplace, primarily targeting C-suites and business professionals. We also had to establish credibility through the unique value proposition of their AI-product offering, Genpact Cora.
The Green Hat team developed an integrated B2B advertising campaign across print, digital and outdoor environments. Core to the campaign was a series of AI-related content published via a range of print and digital channels with large exposure to the target audience.
In addition, we ran outdoor advertising via lift and lobby placements across key financial locations in Sydney and Melbourne.
The media campaign was immensely successful and reached more than 2.9 million people from December 2017 to June 2019.
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