Strategy. Brand. Creative. Content. Digital.
Specialising in B2B Marketing.

We’re an Integrated Marketing Agency focused on ‘considered purchase’ marketing. We help our clients drive exceptional customer experience, develop a compelling brand proposition, automate marketing operations and grow revenue.

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See how we’re improving customer experiences

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Three survey respondents with the most creative and useful suggestions for future report editions will get a Google Home (valued at $199!).

Great insights that matter

Take the B2B Marketing Research survey of the year

Australia’s most comprehensive annual research report on B2B Marketing is back again.

We’d like to invite you to complete a short research survey and share your market insights.

By completing this survey, you’ll receive a complimentary pre-release copy of the 2019 report.

Excited? We are.

TAKE THE SURVEY

BMR2019

2019 Australian B2B Marketing Research (BMR) Report

The annual Australian B2B Marketing Research (BMR) Report has been produced by Green Hat since 2011. Every year we survey B2B marketing leaders and experts, from a range of industry sectors, to provide a comprehensive analysis of Australia’s B2B marketing landscape. We had a record number of responses in 2019 and we believe that our insights will guide you through the B2B marketing jungle!

The report covers:
  • Marketing Strategy
  • Budget, ROI and Measurement
  • Customer Experience (CX)
  • Sales & Marketing Alignment
  • Marketing Technology & AI
  • Content Marketing & Social Media
Download Now

Marketing Strategy

We help you market to the B2B buying journey via digital, data, content, comms, technology, lead gen / nurturing & pipeline measurement

Creative and Brand

Connect with your B2B audience through strategic thinking, brand strategy, sharp ideas and UX-driven design across print and digital

Content Marketing

Compelling content, forged from deep industry experience & expert content planning strategies, cuts through to your target audiences

Marketing Automation

We’ve delivered expertise in optimum ways to use MA platforms, email marketing & lead scoring for over a decade

Lead Generation

Create truly sales-ready leads from our digital marketing expertise, lead scoring & ‘executive conversations’ with our lead qualification experts

Sales & Marketing Alignment

Alignment through sales enablement, revenue marketing & technology delivers systematic, predictable e2e lead management & an empowered sales team

SEO / Inbound Marketing

A smart inbound strategy uses SEO to convert initial interest into a CRM record – nurturing & progressing prospects to sales-readiness

Social Media

Managed well, social media offers tremendous opportunities for leadership, reach and engagement.

SEM / Paid Advertising

We design and place Online, Paid Media, SEM & Social Media advertising based on digital behaviour & your segmentation data

Marketing Analytics

A dashboard of data consolidated & correlated from multiple digital sources will help you analyse & fine-tune your marketing

Explore Our Insights

Is your B2B brand in it for the long haul?

Is your B2B brand in it for the long haul?

Find out why B2B marketers need long-term brand awareness activity to run alongside the short-term bursts of sales activity.

Creative Services

Four B2B marketing takeaways from Adobe Symposium 2019

Four B2B marketing takeaways from Adobe Symposium 2019

Shawn Low, our Head of Content & Social, recently attended Adobe Symposium 2019 in Sydney! Check out his top four B2B marketing insights from the event.

Marketing Strategy

Uncovering the ROI from B2B Sales & Marketing Alignment

Enter the jungle: B2B Marketing Research Report 2019

The annual Australian B2B Marketing Research (BMR) Report explores B2B marketing practice, intentions and directions in marketing strategy. The report provides a comprehensive analysis of Australia’s B2B marketing landscape. Download your complimentary copy now.

Strategy

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales and Marketing Alignment

Sales & Marketing Alignment

Building the business case for marketing automation

Building the business case for marketing automation

We ran a recent survey with CMOs, with the focus being on the factors behind making a business case for marketing automation. Read on to get top-line highlights from the survey.

Marketing Automation

The questions you need to answer before setting up a Facebook Group

E-Book: The ROI from B2B Sales and Marketing Alignment (and what best practice looks like)

Andrew Haussegger, Managing Director at Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations, and how it can boost your ROI.

Sales & marketing alignment

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