Strategy. Digital. Creative. Content. 100% B2B.

We’re a digital marketing consulting agency dedicated to Business-to-Business. We help our clients drive exceptional customer experience, convert interest into new business leads and drive revenue growth.

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BMR2018

2018 Australian B2B Marketing Research (BMR) Report

The annual Australian B2B Marketing Research (BMR) Report has been produced by Green Hat and ADMA since 2011. Every year we survey B2B marketing leaders and experts, from a range of industry sectors, to provide a comprehensive analysis of Australia’s B2B marketing landscape. The report covers:

  • Measuring Marketing ROI
  • Lead Generation & Lead Nurturing
  • Customer Experience
  • Sales & Marketing Alignment
  • Content Marketing & Social Media
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Explore Our Insights

A creative director, two designers and a CX leader walk into a bar…

A creative director, two designers and a CX leader walk into a bar…

Ouch! Once they recovered, we asked the Green Hat Design team some of the burning questions we’ve always wanted to know about the B2B design process.

Three B2B marketing opportunities FPS professionals need to leverage

Three B2B marketing opportunities FPS professionals need to leverage

We discuss the three modern marketing opportunities professionals in the Financial and Professional Services industry need to leverage to successfully survive the "services evolution".

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales and Marketing Alignment

How has the B2B buyer changed?

How has the B2B buyer changed?

B2B marketing has changed significantly over the past few years, as B2B buyers have changed the way they buy. For B2B marketers to keep up with the evolving market, the key to success lies in changing...

Four ways modern marketing teams are transforming

Four ways modern marketing teams are transforming

The responsibilities of today's marketing team have evolved. Where gut instinct once drove marketing decisions, we now rely on data and technology to drive insights and accuracy.

Why your B2B business needs Account-Based Marketing

Why your B2B business needs Account-Based Marketing

Account-Based Marketing (ABM) has been around for years. It involves personalising communications to address a number of stakeholders within a small set of ‘key accounts’.

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