Strategy. Brand. Creative. Content. Digital.
Specialising in B2B Marketing.

We’re an Integrated Marketing Agency focused on ‘considered purchase’ marketing. We help our clients drive exceptional customer experience, develop a compelling brand proposition, automate marketing operations and grow revenue.

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Some of the clients we've been proud to work with

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See how we’re improving customer experiences

Google Home

Three survey respondents with the most creative and useful suggestions for future report editions will get a Google Home (valued at $199!).

Great insights that matter

Take the B2B Marketing Research survey of the year

Australia’s most comprehensive annual research report on B2B Marketing is back again.

We’d like to invite you to complete a short research survey and share your market insights.

By completing this survey, you’ll receive a complimentary pre-release copy of the 2019 report.

Excited? We are.

TAKE THE SURVEY

BMR2019

2019 Australian B2B Marketing Research (BMR) Report

The annual Australian B2B Marketing Research (BMR) Report has been produced by Green Hat since 2011. Every year we survey B2B marketing leaders and experts, from a range of industry sectors, to provide a comprehensive analysis of Australia’s B2B marketing landscape. We had a record number of responses in 2019 and we believe that our insights will guide you through the B2B marketing jungle!

The report covers:
  • Marketing Strategy
  • Budget, ROI and Measurement
  • Customer Experience (CX)
  • Sales & Marketing Alignment
  • Marketing Technology & AI
  • Content Marketing & Social Media
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Marketing Strategy

We help you market to the B2B buying journey via digital, data, content, comms, technology, lead gen / nurturing & pipeline measurement

Creative and Brand

Connect with your B2B audience through strategic thinking, brand strategy, sharp ideas and UX-driven design across print and digital

Content Marketing

Compelling content, forged from deep industry experience & expert content planning strategies, cuts through to your target audiences

Marketing Automation

We’ve delivered expertise in optimum ways to use MA platforms, email marketing & lead scoring for over a decade

Lead Generation

Create truly sales-ready leads from our digital marketing expertise, lead scoring & ‘executive conversations’ with our lead qualification experts

Sales & Marketing Alignment

Alignment through sales enablement, revenue marketing & technology delivers systematic, predictable e2e lead management & an empowered sales team

SEO / Inbound Marketing

A smart inbound strategy uses SEO to convert initial interest into a CRM record – nurturing & progressing prospects to sales-readiness

Social Media

Managed well, social media offers tremendous opportunities for leadership, reach and engagement.

SEM / Paid Advertising

We design and place Online, Paid Media, SEM & Social Media advertising based on digital behaviour & your segmentation data

Marketing Analytics

A dashboard of data consolidated & correlated from multiple digital sources will help you analyse & fine-tune your marketing

Explore Our Insights

Talking best-in-class B2B marketing measurement

Talking best-in-class B2B marketing measurement

Andrew Haussegger, our CEO, talks about the importance of measurement and analytics in B2B marketing off the back of the 'B2B Growth' podcast he recently recorded.

Marketing Analytics

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales and Marketing Alignment

Sales & Marketing Alignment

Case Study: Korn Ferry Automated Content Marketing Program

Enter the jungle: B2B Marketing Research Report 2019

The annual Australian B2B Marketing Research (BMR) Report explores B2B marketing practice, intentions and directions in marketing strategy. The report provides a comprehensive analysis of Australia’s B2B marketing landscape. Download your complimentary copy now.

Strategy

Case Study: Korn Ferry Automated Content Marketing Program

Case Study: Korn Ferry Automated Content Marketing Program

Hear Korn Ferry's APAC CMO talk about how his program is generating a 5:1 ROI.

Marketing Automation

How often do you eyeball your brand?

How often do you eyeball your brand?

Close your eyes for a moment and pick three brands you truly admire. What can you see? Is it the inspired offering or the reality of what you receive? Is the brand identity unmistakable? Now, is that...

Creative Services

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