Strategy. Digital. Creative. Content. 100% B2B.

We’re a digital marketing consulting agency dedicated to Business-to-Business. We help our clients drive exceptional customer experience, convert interest into new business leads and drive revenue growth.

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Some of the clients we've been proud to work with

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See how we’re improving customer experiences

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Three survey respondents with the most creative and useful suggestions for future report editions will get a Google Home (valued at $199!).

Great insights that matter

Take the B2B Marketing Research survey of the year

Australia’s most comprehensive annual research report on B2B Marketing is back again.

We’d like to invite you to complete a short research survey and share your market insights.

By completing this survey, you’ll receive a complimentary pre-release copy of the 2019 report.

Excited? We are.

TAKE THE SURVEY

BMR2019

2019 Australian B2B Marketing Research (BMR) Report

The annual Australian B2B Marketing Research (BMR) Report has been produced by Green Hat since 2011. Every year we survey B2B marketing leaders and experts, from a range of industry sectors, to provide a comprehensive analysis of Australia’s B2B marketing landscape. We had a record number of responses in 2019 and we believe that our insights will guide you through the B2B marketing jungle!

The report covers:
  • Marketing Strategy
  • Budget, ROI and Measurement
  • Customer Experience (CX)
  • Sales & Marketing Alignment
  • Marketing Technology & AI
  • Content Marketing & Social Media
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Creative Services

Connect with your B2B audience through strategic thinking, brand strategy, sharp ideas and UX-driven design across print and digital

Marketing Analytics

A dashboard of data consolidated & correlated from multiple digital sources will help you analyse & fine-tune your marketing

SEM / Paid Advertising

We design and place Online, Paid Media, SEM & Social Media advertising based on digital behaviour & your segmentation data

Social Media

Managed well, social media offers tremendous opportunities for leadership, reach and engagement.

SEO / Inbound Marketing

A smart inbound strategy uses SEO to convert initial interest into a CRM record – nurturing & progressing prospects to sales-readiness

Sales & Marketing Alignment

Alignment through sales enablement, revenue marketing & technology delivers systematic, predictable e2e lead management & an empowered sales team

Lead Generation

Create truly sales-ready leads from our digital marketing expertise, lead scoring & ‘executive conversations’ with our lead qualification experts

Marketing Automation

We’ve delivered expertise in optimum ways to use MA platforms, email marketing & lead scoring for over a decade

Content Marketing

Compelling content, forged from deep industry experience & expert content planning strategies, cuts through to your target audiences

Digital Marketing Strategy

We help you market to the B2B buying journey via digital, data, content, comms, technology, lead gen / nurturing & pipeline measurement

Explore Our Insights

Coffee and content

Coffee and content

It wasn’t easy, but with some caffeine coercion (ie: bribery), we managed to wrangle a few members of our Content team to share their secrets to creating great B2B content.

Content Marketing  |  26.11.2018

Why B2B marketers need to focus on personalising website experience

Why B2B marketers need to focus on personalising website experience

The population is bombarded by a barrage of marketing communications every day. Personalisation is the key for marketing teams to be able to engage with their target audiences and improve the overall...

Marketing Automation  |  25.10.2018

A creative director, two designers and a CX leader walk into a bar…

A creative director, two designers and a CX leader walk into a bar…

Ouch! Once they recovered, we asked some passionate members of the Green Hat Design team a few of the burning questions we’ve always wanted to know about the B2B design process.

Creative Services  |  21.09.2018

Three B2B marketing opportunities FPS professionals need to leverage

Three B2B marketing opportunities FPS professionals need to leverage

We recently spoke at a Marketo event to discuss the three modern marketing opportunities B2B Service Firm professionals can leverage to survive the “Services Revolution”.

Marketing Strategy  |  17.09.2018

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales and Marketing Alignment

Sales & Marketing Alignment  |  23.08.2017

How has the B2B buyer changed?

How has the B2B buyer changed?

B2B marketing has changed significantly over the past few years, as B2B buyers have changed the way they buy. For B2B marketers to keep up with the evolving market, the key to success lies in changing...

Sales & Marketing Alignment  |  01.08.2018

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