Strategy. Digital. Creative. Content. 100% B2B.

We’re a digital marketing consulting agency dedicated to Business-to-Business. We help our clients drive exceptional customer experience, convert interest into new business leads and drive revenue growth.

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BMR2018

2018 Australian B2B Marketing Research (BMR) Report

The annual Australian B2B Marketing Research (BMR) Report has been produced by Green Hat and ADMA since 2011. Every year we survey B2B marketing leaders and experts, from a range of industry sectors, to provide a comprehensive analysis of Australia’s B2B marketing landscape. The report covers:

  • Measuring Marketing ROI
  • Lead Generation & Lead Nurturing
  • Customer Experience
  • Sales & Marketing Alignment
  • Content Marketing & Social Media
Get the latest report

Creative Services

Connect with your B2B audience through strategic thinking, brand strategy, sharp ideas and UX-driven design across print and digital

Marketing Analytics

A dashboard of data consolidated & correlated from multiple digital sources will help you analyse & fine-tune your marketing

SEM / Paid Advertising

We design and place Online, Paid Media, SEM & Social Media advertising based on digital behaviour & your segmentation data

Social Media

Managed well, social media offers tremendous opportunities for leadership, reach and engagement.

SEO / Inbound Marketing

A smart inbound strategy uses SEO to convert initial interest into a CRM record – nurturing & progressing prospects to sales-readiness

Sales & Marketing Alignment

Alignment through sales enablement, revenue marketing & technology delivers systematic, predictable e2e lead management & an empowered sales team

Lead Generation

Create truly sales-ready leads from our digital marketing expertise, lead scoring & ‘executive conversations’ with our lead qualification experts

Marketing Automation

We’ve delivered expertise in optimum ways to use MA platforms, email marketing & lead scoring for over a decade

Content Marketing

Compelling content, forged from deep industry experience & expert content planning strategies, cuts through to your target audiences

Digital Marketing Strategy

We help you market to the B2B buying journey via digital, data, content, comms, technology, lead gen / nurturing & pipeline measurement

Explore Our Insights

A creative director, two designers and a CX leader walk into a bar…

A creative director, two designers and a CX leader walk into a bar…

Ouch! Once they recovered, we asked some passionate members of the Green Hat Design team a few of the burning questions we’ve always wanted to know about the B2B design process.

Creative Services  |  21.09.2018

Three B2B marketing opportunities FPS professionals need to leverage

Three B2B marketing opportunities FPS professionals need to leverage

We recently spoke at a Marketo event to discuss the three modern marketing opportunities B2B Service Firm professionals can leverage to survive the “Services Revolution”.

Marketing Strategy  |  17.09.2018

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales and Marketing Alignment

Sales & Marketing Alignment  |  23.08.2017

How has the B2B buyer changed?

How has the B2B buyer changed?

B2B marketing has changed significantly over the past few years, as B2B buyers have changed the way they buy. For B2B marketers to keep up with the evolving market, the key to success lies in changing...

Sales & Marketing Alignment  |  01.08.2018

Four ways modern marketing teams are transforming

Four ways modern marketing teams are transforming

The responsibilities of today's marketing team have evolved. Where gut instinct once drove marketing decisions, we now rely on data and technology to drive insights and accuracy.

Marketing Strategy  |  25.06.2018

Why your B2B business needs Account-Based Marketing

Why your B2B business needs Account-Based Marketing

Account-Based Marketing (ABM) has been around for years. It involves personalising communications to address a number of stakeholders within a small set of ‘key accounts’.

Marketing Strategy  |  29.05.2018

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