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rethink b2b.

rethink b2b .
Move the accounts that matter.​
Let's go
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Move the accounts that matter with our human-led, agent-enabled operating model​.

At Green Hat, we have spent over two decades proving strategy alone does not win and retain B2B accounts. Expert execution is critical. That is why we built the Account-based Operating Model (AOM) – a human-led, agent-enabled system connecting insight, activation, engagement and optimisation into one recursive loop. ​

AI agents manage the repeatable tasks around research, signal detection, personalisation and scale. Our people handle the approach, judgement and creativity to help you reach and engage your target buying parties. ​

Together, we move the accounts that matter – faster, better and more cost effectively.​

How we tackle ABM
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Our Amazing Clients.

our work

Magic happens when we put our thinking caps on.

What you see here are the results we’ve delivered for our clients. What you don’t see is the passion, the commitment, the hours, the smarts, and the drive for excellence.  

Sometimes, what you don’t see is what you get.

Take a look
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AOM_conductor_simplified_2

AI hype is over. We are now in an agent-enabled operational reality.

AOM brings together our expert B2B people in strategy, ABM, digital, content and creative with a purpose-built suite of B2B agents, each designed for a specific task in the account journey.

Every engagement runs through our four-phase ABM methodology. In See, we identify which target accounts are in market and map the full buying party. In Shape, we build the messaging, content and experiences that will move each account. In Drive, we coordinate activity across channels and your sales team, with next best actions delivered in realtime. In Prove, we measure account progression and pipeline rather than clicks. (We also measure how well agents are doing their job!)

What we learn in the cycle feeds straight back into See and Shape, so every cycle sharpens the next. Your program improves continuously, your team can see exactly which accounts are moving, and ABM becomes a system that runs 24*7, achieving outcomes you have always wanted but never had the capability to realise.

More about AOM
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buyer journey research report (2)
Thinking

B2B Buyers have changed the way they buy!

Find out how the buyer journey is changing, driven by AI, economic conditions and the growing ranks of digital natives.

Get the report
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