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We’re a digital marketing consulting agency dedicated to Business-to-Business. We help our clients drive exceptional customer experience, convert interest into new business leads and drive revenue growth.

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BMR2018

2018 Australian B2B Marketing Research (BMR) Report

The annual Australian B2B Marketing Research (BMR) Report has been produced by Green Hat and ADMA since 2011. Every year we survey B2B marketing leaders and experts, from a range of industry sectors, to provide a comprehensive analysis of Australia’s B2B marketing landscape. The report covers:

  • Measuring Marketing ROI
  • Lead Generation & Lead Nurturing
  • Customer Experience
  • Sales & Marketing Alignment
  • Content Marketing & Social Media
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Explore Our Insights

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales and Marketing Alignment

Four ways modern marketing teams are transforming

Four ways modern marketing teams are transforming

The responsibilities of today's marketing team have evolved. Where gut instinct once drove marketing decisions, we now rely on data and technology to drive insights and accuracy.

Why your B2B business needs Account-Based Marketing

Why your B2B business needs Account-Based Marketing

Account-Based Marketing (ABM) has been around for years. It involves personalising communications to address a number of stakeholders within a small set of ‘key accounts’.

Can AI restore trust in marketing?

Can AI restore trust in marketing?

Technological advances have created many new opportunities for marketing in the last decades and we are now at the forefront of yet another digital revolution. The emergence of artificial intelligent...

B2B marketing landscape in Australia 2018

B2B marketing landscape in Australia 2018

Green Hat/ADMA B2B Marketing Research (BMR) Report 2018 provides a comprehensive picture of B2B marketing in Australia. Check out our infographic showcasing this year's top findings.

Three reasons you should automate your B2B marketing

Three reasons you should automate your B2B marketing

B2B marketers should invest in marketing automation technologies for three simple reasons: providing a great customer experience, growing your business in an efficient and automatic way, and streamlin...

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