Strategy. Brand. Creative. Content. Digital.
Specialising in B2B Marketing.

We’re an Integrated Marketing Agency focused on ‘considered purchase’ marketing. We help our clients drive exceptional customer experience, develop a compelling brand proposition, automate marketing operations and grow revenue.

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Great insights that matter

Take the B2B Marketing Research survey of the year

Australia’s most comprehensive annual research report on B2B Marketing is back again.

We’d like to invite you to complete a short research survey and share your market insights.

By completing this survey, you’ll receive a complimentary pre-release copy of the 2019 report.

Excited? We are.

TAKE THE SURVEY

BMR2019

2019 Australian B2B Marketing Research (BMR) Report

The annual Australian B2B Marketing Research (BMR) Report has been produced by Green Hat since 2011. Every year we survey B2B marketing leaders and experts, from a range of industry sectors, to provide a comprehensive analysis of Australia’s B2B marketing landscape. We had a record number of responses in 2019 and we believe that our insights will guide you through the B2B marketing jungle!

The report covers:
  • Marketing Strategy
  • Budget, ROI and Measurement
  • Customer Experience (CX)
  • Sales & Marketing Alignment
  • Marketing Technology & AI
  • Content Marketing & Social Media
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Explore Our Insights

Four B2B Marketing Takeaways from Adobe Symposium 2019

Four B2B Marketing Takeaways from Adobe Symposium 2019

Shawn Low, our Head of Content & Social, recently attended Adobe Symposium 2019 in Sydney! Check out his top four B2B marketing insights from the event.

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales and Marketing Alignment

A Wild New Frontier for Email Interactivity: AMP HTML Emails for Email/B2B Marketers

Enter the jungle: B2B Marketing Research Report 2019

The annual Australian B2B Marketing Research (BMR) Report explores B2B marketing practice, intentions and directions in marketing strategy. The report provides a comprehensive analysis of Australia’s B2B marketing landscape. Download your complimentary copy now.

A Wild New Frontier for Email Interactivity: AMP HTML Emails for Email/B2B Marketers

A Wild New Frontier for Email Interactivity: AMP HTML Emails for Email/B2B Marketers

Alex Langridge, one of our marketing automation & digital specialists, bravely explores the wild world of AMP HTML for email to round up the good, the bad and ugly outcomes for B2B marketers.

The value of long-form content marketing

The value of long-form content marketing

In a 140 character world, long-form content still packs a punch for B2B.

Case Study: Korn Ferry Automated Content Marketing Program

Case Study: Korn Ferry Automated Content Marketing Program

Hear Korn Ferry's APAC CMO talk about how his program is generating a 5:1 ROI.

Case Study: Korn Ferry Automated Content Marketing Program

E-Book: The ROI from B2B Sales and Marketing Alignment (and what best practice looks like)

Andrew Haussegger, Managing Director at Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations, and how it can boost your ROI.

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