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Green Hat and 6sense – a powerful partnership.

Rethink the way you create, manage and convert pipeline with Green Hat and 6sense.
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About 6sense.

6sense is an AI-enabled account-based orchestration platform that provides revenue teams with the data and visibility to create high-quality pipeline and convert it into revenue. 6sense is recognised as the leading ABM platform by Gartner. 

Green Hat has been a 6sense strategic agency partner since 2021, and its only Teal-level partner in the APAC region. The partnership is based on our shared vision for using data and AI to generate revenue more effectively.

The power of 6sense.

6sense enables B2B organisations to drive revenue by predicting which customers are most likely to buy, and recommending the best course of action to engage anonymous buying teams.
 
With 6sense it’s easy to get the ‘4 rights’ right: 

Right account and person

6sense enables you to consistently target the accounts that fit your ideal customer profile (ICP) and provides information on who is in the buying party, so you can focus on the right accounts and the right people in those accounts.
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Right messaging and content

6sense automates and personalises content delivery and can even write sales outreach emails for you, making your outreach hyper-relevant every time.

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Right channel

6sense uses AI-driven insights and predictive analytics to orchestrate your outreach across the most relevant channels, ensuring you engage your audience effectively through the right channels.
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Right time

6sense analyses historical data and intent signals to identify where accounts are in their buying cycle, so your messages and content can be delivered at just the right time.
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The core features of the 6sense platform.

1
Account Identification and Data Enrichment:
  • Identify anonymous web traffic and link it to specific accounts. 
  • Enrich account and contact data.
2
Intent Data and Insights:
  • Track buying signals and intent data at keyword and topic level, identifying ‘in-market’ accounts.
  • Enrich account and contact data.
3
Predictive Analytics: 
  • Use AI-driven models to score and prioritise the accounts most likely to convert. 
  • Deploy predictive lead scoring to identify high-value prospects. 
4
Orchestration and Automation:
  • Automate workflows and playbooks for engaging with accounts based on behaviour and intent.
  • Integrate with your CRM, marketing automation platforms, and advertising networks.
5
Personalisation and Cross-channel Engagement:
  • Enable personalised content and messaging based on interests and buying stage.
  • Orchestrate your outreach across all channels.
 
6
Sales Insights and Tools:
  • Provide real-time insights and alerts for sales teams on account activity. 
  • Support account planning and strategy collaboration. 
7
Security and Compliance:
  • Ensure robust data security and compliance with regulations like GDPR. 

Get the most out of
6sense with Green Hat.

Green Hat has been at the forefront of B2B marketing strategy and technology for over 20 years. We work with marketing and sales leaders to rethink their go-to-market strategies, and then enable their teams to make it happen. 

Whether you need to augment your team with technical expertise, or you’re looking for a partner to build an end-to-end account-based GTM approach with 6sense, our strategy consultants and certified 6sense experts can work with you to:
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Build the ABM strategy that underpins the 6sense setup and ensures alignment with broader GTM & brand approach.

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Deliver the platform setup and integration into your existing technology stack, in close collaboration with 6sense’s customer success teams. 

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Ensure the most accurate target account information by developing data strategy, taxonomy, and intent keywords & topics. 

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Lay the foundation for a successful GTM strategy
by creating and integrating personas, customer value propositions, messaging, content and customer journeys. 

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Setup, manage and optimise campaigns utilising 6sense as a central targeting and orchestration platform. 

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Lead marketing and sales alignment, training and enabling sales teams, developing sales playbooks and integrating 6sense into sales technology. 

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Define success metrics and build reporting dashboards that combine 6sense data with metrics from all your marketing and sales platforms to proof program ROI. 

Client success stories

At Green Hat we’re proud to partner with many global enterprises to optimise the way they use 6sense. We help them to create, manage and convert pipeline, so they maximise their return on investment in the platform.

6sense is the market leader in ABM and Intent-Data platforms, as recognised by analysts such as Gartner and Forrester. As such, we see many enterprise ABM strategies and implementations. Our team has worked closely with Green Hat and our mutual client Korn Ferry. We rate Green Hat’s program here as 'top shelf' and a best-practice case study that provides a blueprint to others on how to effectively drive  ABM at scale. Jo Wright – Global Head of Partnerships, 6sense 6sense
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The 6sense & Green Hat research partnership.

We work closely with the 6sense Research Team, led by Kerry Cunningham, former VP Research at Forrester, to regularly collaborate on research studies, webinars and in-person events.

Our joint research into the B2B buyer journey in APAC unpacks how B2B buying decisions are made and is based on a study of 733 organisations. The report contains several key findings - the most important being that B2B buying cycles are nearly over well before vendors even know about them. 
Get the report
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