Skip to content

How will the cookie crumble in B2B marketing?


The death of third-party cookies is coming.

Are you ready for a cookie-free future? Google certainly isn’t.

It is hard to escape the noise around third-party cookies. Whilst cookies themselves aren’t dead, third-party cookies are on their way out.

So, what does this mean for B2B marketers? What can you do about it?

Our Head of Digital Experience, Jakob Naumann unpacks these questions, focussing on a few key areas:

  • First-party cookies VS Third-party cookies
  • Leveraging First-Party data
  • Changes in Google Analytics
  • Marketing Automation and Bots

This blog will help you understand how the absence of third-party cookies could impact the B2B marketing landscape, and what you can do to stay ahead.

You can read the full article at Marketing Mag.


Tushar Warrier

Over the past 15 years, Tushar has worked with B2B and B2C brands across the Asia Pacific region, particularly in Singapore, India and Australia. He prioritises problem-solving and has worn many hats across his career – the latest being a Green one. At Green Hat, he works with our clients as Head of Marketing and Growth, as well as a part of the Account Service team.