The death of third-party cookies is coming.
Are you ready for a cookie-free future? Google certainly isn’t.
It is hard to escape the noise around third-party cookies. Whilst cookies themselves aren’t dead, third-party cookies are on their way out.
So, what does this mean for B2B marketers? What can you do about it?
Our Head of Digital Experience, Jakob Naumann unpacks these questions, focussing on a few key areas:
- First-party cookies VS Third-party cookies
- Leveraging First-Party data
- Changes in Google Analytics
- Marketing Automation and Bots
This blog will help you understand how the absence of third-party cookies could impact the B2B marketing landscape, and what you can do to stay ahead.
You can read the full article at Marketing Mag.