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Download our B2B Outlook Report.

In this report, a record 550 organisations from around the world participated, sharing their plans, challenges, and perceptions across all key areas of B2B marketing.

Topics

The B2B buyer is in control. Why are we in denial about it?
Article

The B2B buyer is in control. Why are we in denial about it?

ABM • Strategy • Demand Generation
Podcast: ABM, AI and Engaging the B2B Buying Party
Podcast

Podcast: ABM, AI and Engaging the B2B Buying Party

ABM • Brand • Strategy • Demand Generation
Green Hat launches Singapore office with key APAC appointment
Article

Green Hat launches Singapore office with key APAC appointment

ABM • Strategy • Creative & Content
Green Hat wins big at the Golden Bee B2B Awards … again
Article

Green Hat wins big at the Golden Bee B2B Awards … again

ABM • Strategy
Why you shouldn’t turn your account-based marketing (ABM) into AI-based marketing (AIBM) just yet
Article

Why you shouldn’t turn your account-based marketing (ABM) into AI-based marketing (AIBM) just yet

ABM • Strategy • Digital
Video: Demystifying ABM/X
Video

Video: Demystifying ABM/X

ABM • Strategy • Digital
The ABM Dark Funnel – Kerry Cunningham
eBook

The ABM Dark Funnel – Kerry Cunningham

ABM
Our Top 10 Picks for B2B marketing through a recession
Article

Our Top 10 Picks for B2B marketing through a recession

Brand • Strategy • Creative & Content • Demand Generation
AI-Driven B2B Marketing with Latané Conant (author, podcaster)
Article

AI-Driven B2B Marketing with Latané Conant (author, podcaster)

ABM • Strategy
Creative B2B bravery with agency partnership
Article

Creative B2B bravery with agency partnership

Creative & Content
The fine art of creating LinkedIn ads: Part 2
Article

The fine art of creating LinkedIn ads: Part 2

Digital • Social Media • Demand Generation
Seven risks of poor data hygiene
Article

Seven risks of poor data hygiene

Digital
The fine art of creating LinkedIn ads: Part 1
Article

The fine art of creating LinkedIn ads: Part 1

Digital • Social Media • Demand Generation
How has the B2B buyer changed
Article

How has the B2B buyer changed?

Strategy
Why you need advocate marketing
Article

Why you need advocate marketing

Strategy
The problem with B2B marketing automation
Article

The problem with B2B marketing automation

Marketing Automation • Strategy
Three things driving growth in marketing investment analytics
Article

Three things driving growth in marketing investment analytics

Digital
Growth hack your B2B marketing by stealing from the B2C playbook
Article

Growth hack your B2B marketing by stealing from the B2C playbook

Strategy • Creative & Content • Demand Generation
Top B2B social media marketing myths
Article

Top B2B social media marketing myths

Social Media
Talking best-in-class B2B marketing measurement
Article

Talking best-in-class B2B marketing measurement

Strategy
Optimising the user experience – a UX design framework
Article

Optimising the user experience – a UX design framework

Strategy • Creative & Content
The importance of lead scoring for B2B marketing automation
Article

The importance of lead scoring for B2B marketing automation

Marketing Automation • Demand Generation
Taking from your passion to feed your B2B marketing
Article

Taking from your passion to feed your B2B marketing

Strategy
How the new Facebook News Feed will affect B2B marketing
Article

How the new Facebook News Feed will affect B2B marketing

Advertising • Social Media
Three marketing opportunities B2B Service Firm professionals should leverage
Article

Three marketing opportunities B2B Service Firm professionals should leverage

Strategy • Creative & Content
Why B2B marketers should personalise the website experience
Article

Why B2B marketers should personalise the website experience

Digital
How will the cookie crumble in B2B marketing
Article

How will the cookie crumble in B2B marketing?

Marketing Automation • Digital • Advertising • Demand Generation
Podcast: Do more with less — Opportunities blossom with Account-based Marketing
Podcast

Podcast: Do more with less — Opportunities blossom with Account-based Marketing

ABM
Answers to common questions about Account-Based Marketing
Article

Answers to common questions about Account-Based Marketing

Creative & Content
How to manage email bounces with automation
Article

How to manage email bounces with automation

Marketing Automation
Why user research matters for B2B
Article

Why user research matters for B2B

Creative & Content
B2B Marketing Research: Webinar Highlights
Video

B2B Marketing Research: Webinar Highlights

Strategy
Uncovering the ROI from B2B Sales & Marketing Alignment
Article

Uncovering the ROI from B2B Sales & Marketing Alignment

Strategy
How to create a lead generation campaign that works
Article

How to create a lead generation campaign that works

Demand Generation
Green Hat B2B Breakfast puts sales & marketing alignment on the menu
Article

Green Hat B2B Breakfast puts sales & marketing alignment on the menu

Strategy
What’s your Core Value Proposition? Customer Value Proposition
Article

What’s your Core Value Proposition? Customer Value Proposition?

Strategy
Three ways VR can boost your B2B marketing
Article

Three ways VR can boost your B2B marketing

Strategy • Digital
The secret to drama-free agency relationships
Article

The secret to drama-free agency relationships

Strategy
Four ways modern marketing teams are transforming
Article

Four ways modern marketing teams are transforming

Strategy
Traits of a leading CMO
Article

Traits of a leading CMO

Strategy
Three Lessons in B2B Marketing from my Iso-addiction to On Demand TV!
Article

Three Lessons in B2B Marketing from my Iso-addiction to On Demand TV!

Strategy
Why more B2B companies should be tugging at heartstrings
Article

Why more B2B companies should be tugging at heartstrings

Strategy
Listening is your best marketing tool
Article

Listening is your best marketing tool

Strategy
How to use data to be a better B2B marketer
Article

How to use data to be a better B2B marketer

Digital
Confessions of a Kiva addict
Article

Confessions of a Kiva addict

Strategy
B2B Rocks coming to Australia
Article

B2B Rocks coming to Australia

Strategy
How B2B leaders can boost their personal brand
Article

How B2B leaders can boost their personal brand

Strategy
Three steps to data visualisation success
Article

Three steps to data visualisation success

Digital
Why Marketing needs to walk in Sales’ shoes
Article

Why Marketing needs to walk in Sales’ shoes

Strategy
Tips for testing your marketing smartly
Article

Tips for testing your marketing smartly

Digital
Do you know your brand DNA?
Article

Do you know your brand DNA?

Brand • Strategy • Creative & Content
Is your B2B brand in it for the long haul?
Article

Is your B2B brand in it for the long haul?

Brand • Creative & Content
Why you need a B2B messaging framework
Article

Why you need a B2B messaging framework

Content Marketing
Building the business case for B2B marketing automation
Article

Building the business case for B2B marketing automation

Marketing Automation • Digital
B2B Branding – knowing when it’s time for a change
Article

B2B Branding – knowing when it’s time for a change

Brand
Great ABM case studies worth knowing about
Article

Great ABM case studies worth knowing about

ABM
Three challenges of integrating AR into your B2B marketing strategy
Article

Three challenges of integrating AR into your B2B marketing strategy

Making it fit: A creative guide to B2B social media
Article

Making it fit: A creative guide to B2B social media

Social Media
B2B marketing in the winds of change
Article

B2B marketing in the winds of change

Choose carefully: tips for LinkedIn ad success
Article

Choose carefully: tips for LinkedIn ad success

Social Media
Video: How to Full Funnel ABM
Video

Video: How to Full Funnel ABM

ABM
Top Five Account-based Marketing (ABM) Pillars
Article

Top Five Account-based Marketing (ABM) Pillars

ABM • Strategy
Your B2B brand style guide must evolve as you do
Article

Your B2B brand style guide must evolve as you do

Brand • Creative & Content
The value of long-form B2B content marketing
Article

The value of long-form B2B content marketing

Content Marketing
Video: Using Intent Data to drive great ABM/X outcomes
Video

Video: Using Intent Data to drive great ABM/X outcomes

ABM • Strategy • Demand Generation
Podcast: The B2B Outlook Report 2022 – The facts without the vendor pitch
Podcast

Podcast: The B2B Outlook Report 2022 – The facts without the vendor pitch!

ABM • Brand • Strategy • Creative & Content
Key takeaways from the 2016 B2B Marketing Summit
Article

Key takeaways from the 2016 B2B Marketing Summit

Content Marketing
Podcast: What Makes A Great B2B Marketing Strategy
Podcast

Podcast: What Makes A Great B2B Marketing Strategy?

Strategy
The 4 key principles of Account-Based Everything (ABE)
Article

The 4 key principles of Account-Based Everything (ABE)

ABM
Video: Andrew Haussegger and Velocitize talk B2B and Account-Based Marketing
Video

Video: Andrew Haussegger and Velocitize talk B2B and Account-Based Marketing

ABM
Three reasons you should automate your B2B marketing
Article

Three reasons you should automate your B2B marketing

Marketing Automation • Digital
Stale Cookies: iOS14, ITP, ETP and the changing world of tracking
Article

Stale Cookies: iOS14, ITP, ETP and the changing world of tracking

Marketing Automation • Demand Generation
Seven steps to a successful SEM campaign
Article

Seven steps to a successful SEM campaign

Advertising
A B2B Masterclass with 6sense CMO Latané Conant
Article

A B2B Masterclass with 6sense CMO Latané Conant

ABM • Strategy • Innovation
How often do you eyeball your B2B brand?
Article

How often do you eyeball your B2B brand?

Brand • Strategy • Creative & Content
Expressing the voice of your B2B brand
Article

Expressing the voice of your B2B brand

Brand • Strategy • Content Marketing
Strategically engaging the B2B buying party
Article

Strategically engaging the B2B buying party

ABM • Strategy • Digital
Video: The ABM Dark Funnel
Video

Video: The ABM Dark Funnel

ABM
Video: Unpacking The Future of B2B Marketing
Video

Video: Unpacking The Future of B2B Marketing

ABM
How to tap subject matter experts for content
Article

How to tap subject matter experts for content

Content Marketing
A wild new frontier for email interactivity: AMP HTML for email & B2B marketers
Article

A wild new frontier for email interactivity: AMP HTML for email & B2B marketers

Marketing Automation • Strategy • Digital
Seven hot tips for recording podcasts
Article

Seven hot tips for recording podcasts

Digital
Answering top-of-mind questions about Account-Based Marketing
Article

Answering top-of-mind questions about Account-Based Marketing

Video: ABM Q&A from B2B Marketing Leaders ABM Forum
Video

Video: ABM Q&A from B2B Marketing Leaders ABM Forum

ABM
Four steps to optimising B2B data analytics
Article

Four steps to optimising B2B data analytics

Digital
Are you missing something? Your B2B marketing strategy might be.
Article

Are you missing something? Your B2B marketing strategy might be.

ABM • Strategy
Do’s & Don’ts of UX design
Article

Do’s & Don’ts of UX design

Brand • Creative & Content
The un-Googling of search: A new wrangle for B2B marketers
Article

The un-Googling of search: A new wrangle for B2B marketers

Strategy • Advertising • Demand Generation
The B2B CMO: From expendable to indispensable
Article

The B2B CMO: From expendable to indispensable

Marketing Automation • ABM • Brand • Strategy • Creative & Content
Innovation tips for B2B companies
Article

Innovation tips for B2B companies

Strategy • Creative & Content
B2B Customer Experience: trends & drivers
Article

B2B Customer Experience: trends & drivers

Strategy
The Internet of (B2B) Me
Article

The Internet of (B2B) Me

ABM • Strategy
B2B vs B2C – NO, they’re not the same
Article

B2B vs B2C – NO, they’re not the same!

Brand • Strategy • Creative & Content
Questions to answer before setting up a Facebook Group
Article

Questions to answer before setting up a Facebook Group

Strategy • Social Media
How to design a lead engine
Article

How to design a lead engine

Strategy
Coffee & content
Article

Coffee & content

Strategy • Creative & Content
Giving a bit to get a lot: the joys of micro-financing
Article

Giving a bit to get a lot: the joys of micro-financing

Creative & Content
AI is back! The implications of new technology on the B2B sector
Article

AI is back! The implications of new technology on the B2B sector

Marketing Automation • Digital
Hats off to a B2B brand revamp at Green Hat
Article

Hats off to a B2B brand revamp at Green Hat

Strategy