There’s a lot going on in the #B2Bmarketing sector.
This podcast from BBN International features Green Hat CEO Andrew Haussegger talking about the 2022 B2B Outlook research report launched in conjunction with Australian Marketing Institute and BBN itself.
He speaks to account centricity, the 95:5 future funnel rule, B2B branding and the emotion of ‘personal value’ to the B2B buyer.
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