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Podcast: The B2B Outlook Report 2022 – The facts without the vendor pitch!


There’s a lot going on in the #B2Bmarketing sector.  

This podcast from BBN International features Green Hat CEO Andrew Haussegger talking about the 2022 B2B Outlook research report launched in conjunction with Australian Marketing Institute and BBN itself.  

He speaks to account centricity, the 95:5 future funnel rule, B2B branding and the emotion of ‘personal value’ to the B2B buyer.  

Hope you enjoy the listen! 

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Andrew Haussegger

Andrew is the CEO and a co-founder of Green Hat. He is passionate about customer lifecycle marketing, sales/marketing alignment, and automated operational effectiveness. He developed the 3C3P strategic marketing methodology that has been adopted by many bluechip B2B brands, and is a co-author of the annual B2B Marketing Research report.