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Podcast: What Makes A Great B2B Marketing Strategy?



Have you wondered, what is the essence of great B2B marketing strategy?

This podcast from Trinity P3 features Green Hat’s Managing Director, Stuart Jaffray, who joined Darren Woolley to discuss the makings of great B2B marketing strategies when targeting businesses and their buying parties.

With a background in both B2B and B2C marketing, automotive marketing, and being MD of an international media agency, Stuart provides a unique and informed perspective.

He speaks to the nuances of B2B marketing, and the unique challenges faced by B2B marketers.

Hope you enjoy the listen!


Tushar Warrier

Over the past 15 years, Tushar has worked with B2B and B2C brands across the Asia Pacific region, particularly in Singapore, India and Australia. He prioritises problem-solving and has worn many hats across his career – the latest being a Green one. At Green Hat, he works with our clients as a senior marketing consultant, as well as a part of the Account Service team.