Skip to content
Podcast

Podcast: ABM, AI and Engaging the B2B Buying Party.

By Andrew Haussegger
Share

 

Listen to Andrew Haussegger, co-founder and CEO of Green Hat and Latané Conant, CRO at 6sense, on this B2B podcast – part of the BBN International Mixtape series.

Latané is a great example of an upwardly-trending CMO, having recently taken over all revenue responsibility at 6sense, whilst holding onto her beloved marketing.

They honed in on the key B2B marketing topics of the day, including the AI marketing opportunity across predictive analytics (6sense hot-spot), MOPS, creative; the $2Trillion being left on the table by disfunctional B2B Sales/Marketing teams; and the expanding B2B buying team.

Strengthen your B2B Account Based Marketing (ABM) strategy and listen to the podcast below.

Listen on SpotifyListen on Amazon Music
Share
Back

Andrew Haussegger

Andrew is the CEO and a co-founder of Green Hat. He is passionate about customer lifecycle marketing, sales/marketing alignment, and automated operational effectiveness. He developed the 3C3P strategic marketing methodology that has been adopted by many bluechip B2B brands, and is a co-author of the annual B2B Marketing Research report.

ebook

Download the B2B Marketing Strategy Blueprint Guide

ebook

Download the Green Hat brand synergy eBook

case study

Mimecast: Positioning Mimecast as a cyber resilience thought leader

You might also like

Podcast

Podcast: The B2B Outlook Report 2022 – The facts without the vendor pitch

Podcast

Podcast: What Makes A Great B2B Marketing Strategy

Podcast

Podcast: Do more with less — Opportunities blossom with Account-based Marketing