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Podcast: ABM, AI and Engaging the B2B Buying Party.



Listen to Andrew Haussegger, co-founder and CEO of Green Hat and Latané Conant, CRO at 6sense, on this B2B podcast – part of the BBN International Mixtape series.

Latané is a great example of an upwardly-trending CMO, having recently taken over all revenue responsibility at 6sense, whilst holding onto her beloved marketing.

They honed in on the key B2B marketing topics of the day, including the AI marketing opportunity across predictive analytics (6sense hot-spot), MOPS, creative; the $2Trillion being left on the table by disfunctional B2B Sales/Marketing teams; and the expanding B2B buying team.

Strengthen your B2B Account Based Marketing (ABM) strategy and listen to the podcast below.

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Andrew Haussegger

Andrew is the CEO and a co-founder of Green Hat. He is passionate about customer lifecycle marketing, sales/marketing alignment, and automated operational effectiveness. He developed the 3C3P strategic marketing methodology that has been adopted by many bluechip B2B brands, and is a co-author of the annual B2B Marketing Research report.