Skip to content

Breakfast Briefing:
Moving the accounts that matter.

Dates:
Melbourne
Tue, 1 September 2026
Bossley Bar & Restaurant,
186 Exhibition Street
Sydney
Wed, 2 September 2026
Vogue Cafe Sydney,
Unit 5/31 Wheat Rd
Time:
08:30 AM - 10:30 AM
Style - {alignment={alignment={horizontal_align=LEFT, vertical_align=MIDDLE, css=}}, border={border={bottom={color=#2F2F2F, opacity=100, style=solid, width={units=px, value=2}}, left={color=#2F2F2F, opacity=100, style=solid, width={units=px, value=2}}, right={color=#2F2F2F, opacity=100, style=solid, width={units=px, value=2}}, top={color=#2F2F2F, opacity=100, style=solid, width={units=px, value=2}}, css=border: 2px solid #2F2F2F; }}, shadow={color={color=#FFC2E1, opacity=100, rgba=rgba(255, 194, 225, 1), rgb=rgb(255, 194, 225), hex=#FFC2E1, css=#FFC2E1}}, spacing={spacing={margin={bottom={units=px, value=20}, top={units=px, value=20}}, padding={bottom={units=px, value=10}, left={units=px, value=20}, right={units=px, value=20}, top={units=px, value=10}}, css=padding-top: 10px; padding-right: 20px; padding-bottom: 10px; padding-left: 20px; margin-top: 20px; margin-bottom: 20px; }}, text={color={color=#2F2F2F, opacity=100, rgba=rgba(47, 47, 47, 1), rgb=rgb(47, 47, 47), hex=#2F2F2F, css=#2F2F2F}}, arrow={color={color=#2F2F2F, opacity=100, rgba=rgba(47, 47, 47, 1), rgb=rgb(47, 47, 47), hex=#2F2F2F, css=#2F2F2F}}, popout={start_height=3, hover_height=8, flip=false}, background={color={color=#F8F5ED, opacity=100, rgba=rgba(248, 245, 237, 1), rgb=rgb(248, 245, 237), hex=#F8F5ED, css=#F8F5ED}}} has_arrow - true down_arrow - false
Header art

Why this breakfast briefing, why now?

Many B2B organisations have invested in account-based growth models. Few have built the operating model required to execute it consistently, at scale, and in step with how buying groups now buy.   
 
We'll discuss:

  • Why buying groups have become harder to identify and influence
  • Why most ABM programs fail at the operational layer, not the strategy layer
  • The emergence of the Account-based Operating Model (AOM)
  • How AI agents and human teams can work together to drive account progression and revenue growth
image 350 (1)

Keynote speaker

andy lark

Andy Lark

Chief Customer Officer
Nomni

linkedin-green

Our panellists

Sydney

sandip-ghosh-lenovo

Sandeep Ghosh

Head of Marketing
Lenovo

linkedin-green

tim-hill-aws

Tim Hill

Head of ABM & Executive Engagement
Amazon Web Services (AWS)

linkedin-green

Melbourne

Green Square

TBC

TBC
TBC

linkedin-green

Green Square

TBC

TBC
TBC

linkedin-green

Your hosts

stuart-jaffray

Stuart Jaffray

Managing Director
Green Hat

linkedin-green

Andrew H

Andrew Hausegger

Co-Founder & CEO
Green Hat

linkedin-green

 

Reserve your place – limited seats.

Melbourne:
Tue, 1 September 2026
Bossley Bar & Restaurant, 186 Exhibition Street, Melbourne VIC 3000
Sydney:
Wed, 2 September 2026
Vogue Cafe Sydney, Unit 5/31 Wheat Rd, Sydney NSW 2000
Time:
08:30 AM - 10:30 AM 

Registrations close Fri, 28 August 2026 (or earlier if capacity reached).