Trisca Scott-Branagan from Green Hat spoke at the B2B Marketing Leaders ABM Forum recently.
She had many questions following her presentation. We decided we would video her response to some of the key ones. The outcome is a light-hearted discussion on this serious topic in B2B. In fact, Account-based Marketing is the #1 trending theme in B2B today.
The questions revolve around the following topics. You can skip to the time-stamp for those topics that interest you the most (listed in order of popularity!):
To learn more about how we can assist with your ABM plans, view our account-based marketing page here.
Download the 2022 edition of the report for the latest insights on B2B strategy, content marketing, ABM, brand, digital, budgets and more.Get the report
Want to do account-based marketing but not sure how to progress? Take this quick and easy 2-minute survey to find out how ready your organisation is.START NOW