Advertising can be a powerful tool to improve brand awareness, change perceptions of your brand, educate a desired target audience, or even drive lead generation and acquisition. Factors such as the awareness and perception of your brand, your solution proposition, call-to-action offer and the competitiveness of your industry play a key role in the potential performance of your campaigns.

Remove the added pressure to generate leads in the short term and find out which marketing channels you should use and what outcomes to expect.
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Advertising Services

This is where Green Hat can help with your end-to-end advertising: from strategy and channel mix to implementation and campaign optimisation.

Just some of the services we offer are:

  • Integrated paid media strategy and channel mix
  • Brand and lead generation
  • In-depth audience targeting (including the use of intent data) and message personalisation
  • Data optimisation for paid campaigns across all channels
  • Audience creation and continuous A/B testing
  • Campaign attribution measurement and reporting

Advertising Channels

Digital channels and data services allow us to more accurately place the right advertisement, message and offer at the right time to the right prospects. It’s part of the continuous drive to optimise conversion, attribution and lead-to-revenue outcomes.

Key paid media channels, which we apply the above to for our clients include:

  • Sponsorships and direct publications
  • Programmatic advertising
  • Search Engine Marketing (SEM): Google and Bing
  • Retargeting
  • Paid social: Facebook, Twitter, Instagram, LinkedIn, YouTube

"I have found the Green Hat team one of the most professional and knowledgeable B2B agencies I have ever worked with. Their focus, energy and execution helped us to design a very effective media program and achieve the lead generation goals for our campaign."

Head of Marketing & Customer Success - Smartpay

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