Social media is part of everyone’s lives, including those of your B2B customers. Buyers look for recommendations and social proof to validate purchase decisions. Used properly, social media can help you gain invaluable insights, reach your target audiences rapidly, enhance your digital footprint and create social proofing and community around your brand.
Social Media Marketing Strategy & Management
Too often, social media activity ends up as an afterthought to other B2B marketing activity. Best-in-class marketers devote effort to publishing in key social media channels, and are more satisfied with their social ROI. If your audience is active on social media (and most are), your digital marketing plan needs to include this arena – to build awareness, amplify your content, nurture and track engagement and build consideration around your ideas and products.
We help clients with:
Integrated social media strategy
Social media marketing measurement
Social media listening
Organic channel management
LinkedIn marketing services
Facebook marketing services
Instagram marketing services
Twitter marketing services
Social Media Advertising
No matter how good your organic engagement is, the reality is that social media channels are increasingly ‘pay to play’. Use our B2B Pipeline Calculator to estimate what marketing channels should you use and what outcomes you can expect.
LinkedIn Marketing Services
LinkedIn can deliver a rich data lode of contacts, content and market sentiment for marketers. LinkedIn lead generation needs to be managed carefully so as not to harm your brand in this knowledge-sharing ecosystem. To optimise B2B content marketing, modern marketers re-purpose content for publishing in LinkedIn and track engagement.
As well, LinkedIn advertising provides strong audience targeting options. We support our clients across key areas of LinkedIn marketing including training, content creation, content amplification, advertising, social selling, lead generation and lead nurturing.
"The always-on social media plan has helped us connect with our audience, promote our personality and helps us amplify our content to maximise our investment."