Skip to content

About

Work

Services

Content Marketing

Web Development

Marketing Automation

Demand Generation

Thinking

Featured resource

Seeking B2B brand synergy

Topics

Creative & Content

Demand Generation

Join Us

Contact

Green hat articles.

About the Author

Andrew
Haussegger

Follow

Andrew Haussegger Image

“

”

About

Skills

Interests

Client Experience

Articles By Andrew Haussegger

Podcast: ABM, AI and Engaging the B2B Buying Party

ABM • Brand • Strategy • Demand Generation

Creative B2B bravery with agency partnership

Creative B2B bravery with agency partnership

Creative & Content

How has the B2B buyer changed

How has the B2B buyer changed?

Why you need advocate marketing

Why you need advocate marketing

The problem with B2B marketing automation

The problem with B2B marketing automation

Marketing Automation • Strategy

Talking best-in-class B2B marketing measurement

Talking best-in-class B2B marketing measurement

Answers to common questions about Account-Based Marketing

Answers to common questions about Account-Based Marketing

Creative & Content

B2B Marketing Research: Webinar Highlights

B2B Marketing Research: Webinar Highlights

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

How to create a lead generation campaign that works

How to create a lead generation campaign that works

Demand Generation

Green Hat B2B Breakfast puts sales & marketing alignment on the menu

Green Hat B2B Breakfast puts sales & marketing alignment on the menu

What’s your Core Value Proposition? Customer Value Proposition

What’s your Core Value Proposition? Customer Value Proposition?

The secret to drama-free agency relationships

The secret to drama-free agency relationships

Traits of a leading CMO

Traits of a leading CMO

Listening is your best marketing tool

Listening is your best marketing tool

B2B Rocks coming to Australia

B2B Rocks coming to Australia

How B2B leaders can boost their personal brand

Is your B2B brand in it for the long haul?

Brand • Creative & Content

B2B Branding – knowing when it’s time for a change

B2B Branding – knowing when it’s time for a change

Great ABM case studies worth knowing about

Great ABM case studies worth knowing about

Video: How to Full Funnel ABM

Video: How to Full Funnel ABM

Top Five Account-based Marketing (ABM) Pillars

Top Five Account-based Marketing (ABM) Pillars

ABM • Strategy

Your B2B brand style guide must evolve as you do

Brand • Creative & Content

Key takeaways from the 2016 B2B Marketing Summit

Key takeaways from the 2016 B2B Marketing Summit

Content Marketing

The 4 key principles of Account-Based Everything (ABE)

The 4 key principles of Account-Based Everything (ABE)

Seven steps to a successful SEM campaign

Seven steps to a successful SEM campaign

How often do you eyeball your B2B brand?

Brand • Strategy • Creative & Content

Answering top-of-mind questions about Account-Based Marketing

Answering top-of-mind questions about Account-Based Marketing

Innovation tips for B2B companies

Innovation tips for B2B companies

Strategy • Creative & Content

B2B Customer Experience: trends & drivers

B2B Customer Experience: trends & drivers

B2B vs B2C – NO, they’re not the same

B2B vs B2C – NO, they’re not the same!

Brand • Strategy • Creative & Content

How to design a lead engine

How to design a lead engine

Coffee & content

Coffee & content

Strategy • Creative & Content

Giving a bit to get a lot: the joys of micro-financing

Giving a bit to get a lot: the joys of micro-financing

Creative & Content

Hats off to a B2B brand revamp at Green Hat

1 2 3 4 Next Last

Join us

Follow us

Drop us a line

Style - {alignment={alignment={horizontal_align=RIGHT, vertical_align=MIDDLE, css=}}, shadow={color={color=#FFC2E1, opacity=100, rgba=rgba(255, 194, 225, 1), rgb=rgb(255, 194, 225), hex=#FFC2E1, css=#FFC2E1}}, text={color={color=#2F2F2F, opacity=100, rgba=rgba(47, 47, 47, 1), rgb=rgb(47, 47, 47), hex=#2F2F2F, css=#2F2F2F}}, arrow={color={color=#2F2F2F, opacity=100, rgba=rgba(47, 47, 47, 1), rgb=rgb(47, 47, 47), hex=#2F2F2F, css=#2F2F2F}}, popout={start_height=3, hover_height=8, flip=false}, background={color={color=#F8F5ED, opacity=100, rgba=rgba(248, 245, 237, 1), rgb=rgb(248, 245, 237), hex=#F8F5ED, css=#F8F5ED}}, border={border={top={style=solid, color=#2F2F2F, opacity=100, width={value=2, units=px}}, bottom={style=solid, color=#2F2F2F, opacity=100, width={value=2, units=px}}, left={style=solid, color=#2F2F2F, opacity=100, width={value=2, units=px}}, right={style=solid, color=#2F2F2F, opacity=100, width={value=2, units=px}}, css=border: 2px solid #2F2F2F; }}, spacing={spacing={padding={top={value=10, units=px}, bottom={value=10, units=px}, left={value=20, units=px}, right={value=20, units=px}}, css=padding-top: 10px; padding-right: 20px; padding-bottom: 10px; padding-left: 20px; }}} has_arrow - true down_arrow - false

Strategy ABM Brand Content Marketing Web Development Creative Advertising Marketing Automation Demand Generation Data Analytics

About Work Thinking Services

Melbourne

Level 1, 39 Burwood Road
Hawthorn VIC 3122
+61 (3) 9290 9777

Sydney

119 Willoughby Road
Crows Nest NSW 2065
+61 (2) 9431 5323

Singapore

80 Robinson Road #14-02
Singapore 068898
+65 9297 0324

ABN 30 099 016 752

© 2025 Green Hat, All Rights Reserved.
Privacy Policy | Environment and Sustainability Policy

Green Hat acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures and to Elders past and present.