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Account Based Marketing (ABM).

Moving the Accounts that Matter.
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ABM-1

Getting serious about targeting.

Instead of reaching a broad audience to generate leads, Account Based Marketing (ABM) is a highly targeted strategy aimed at growing revenue from accounts most likely to buy and with the highest growth potential.

We bring experience across all three ABM models, from highly personalised 1:1 where you treat each account as it owns market, through to 1: Many, a scaled model that uses account-based principles and tech to target segments of 100s or 1000s. We also offer 1: Few, a model where you can target a cluster of lookalike accounts.

We’ll help sales, marketing, and customer success teams work together to identify, engage and connect with buying parties through multi-channel campaigns tailored for target accounts.

How we tackle ABM.

How we tackle ABM.

Historically, many organisations have struggled to scale ABM and the blockers are usually operational. Poor data quality limits insight, personalisation and decision-making. Everything slows down, from account intelligence and messaging through to content creation, activation and optimisation.

Today, Green Hat’s agent-enabled, human-led Account-based Operating Model (AOM) is changing the way B2B growth happens by providing GTM teams with the ability to respond in near- time. Personalise and scale their ABM operations.

Would you like a personalised session showing how your data could work within an agent-enabled Account-based Operating Model?

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Request AOM Session
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Watch the webinar.

Watch the webinar to hear from Jesus Requena, Global B2B Marketing Leader & CMO at Sanity (USA), Ross Howard, Senior Product Manager - Contextual Intelligence at 6sense (UK), and Andrew Haussegger, CEO & Co-Founder at Green Hat (AU). ​
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They explore why many account-based programs struggle to scale and what it takes to build an effective agent-enabled, human-led Account-based Operating Model. 

Watch webinar on-demand
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Korn Ferry
Case study

Korn Ferry

Organizational Consulting firm, Korn Ferry, works with clients across the globe consulting in talent acquisition, retention, reward, and development. Korn Ferry’s mission is to serve its clients to enable people and organization to exceed their potential.

Read case study
72%

Of marketers measuring ROI say that ABM outperforms all other marketing – Momentum ITSMA & ABM Leadership Alliance, 2022

55%

Of APAC marketers have adopted ABM​– Green CMO Marketing and AI Priorities Report 2025

2-3X

Higher win rates when focusing on buyer-group targeting​– Demandbase, 2025

Unlock new ways to scale personalisation, intelligence and growth.

Date:
Wed, 23 September 2026
Time:
12:00 PM - 12:45 PM (AEST)
(10:00 AM - 10:45 AM SGT)
Format:
Webinar
 

Request your AOM session today.

Would you like a personalised session showing how your data could work within an agent-enabled Account-based Operating Model? We will use your ICP, personas and messaging to show how AI can support your B2B marketing operations. Personalised, complimentary and designed to deliver:

  • Data quality and account intelligence
  • Personalisation at scale
  • Time to market
  • Operational scalability
 

 

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