At Green Hat, we prefer the term Account-Based Everything (ABE) when referring to what is traditionally known in the market as Account-Based Marketing (ABM). Why? A successful ABM program requires tight integration and alignment across sales, marketing and other areas of the business. Hence everything!
With our lens firmly on the future, we have written a comprehensive handbook to help you plan and manage your own ABM programs. Work out whether ABM is suitable for your organisation and if so, build and operationalise your strategy.
