Over 95% of marketing-generated leads in B2B never yield sales results – a failure rate that is unlikely to be tolerated in an era of diminishing marketing budgets. Listen to Andrew Haussegger, co-founder and CEO of Green Hat, on why ABM is best way to generate new leads and retain existing clients.
Wednesday 3 September – 11:30 AM AEST | 9:30 AM SGT
Unpacking B2B Marketing Challenges & AI Impact.
Join Green Hat and ON24 as we reveal new research on the disconnect between what APAC CMOs say they value, and what they actually invest in. We discuss how to realign your 2025–26 plans for growth.
ABM
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