Over 95% of marketing-generated leads in B2B never yield sales results – a failure rate that is unlikely to be tolerated in an era of diminishing marketing budgets. Listen to Andrew Haussegger, co-founder and CEO of Green Hat, on why ABM is best way to generate new leads and retain existing clients.

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Podcast: Do more with less — Opportunities blossom with Account-based Marketing

Andrew Haussegger
Andrew is the CEO and a co-founder of Green Hat. He is passionate about customer lifecycle marketing, sales/marketing alignment, and automated operational effectiveness. He developed the 3C3P strategic marketing methodology that has been adopted by many bluechip B2B brands, and is a co-author of the annual B2B Marketing Research report.