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About the Author
Andrew Haussegger
CEO, Green Hat
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“
I am a 25+ years B2B vet – passionate about uncovering business problems with clients, bringing fresh thinking to the challenge and strategising data-driven solutions.
B2B buyers have changed the way they buy. It’s motivating to work with clients who recognize this fact and are transforming to adapt.
”
About Andrew Haussegger
Andrew is an ex-software engineer turned B2B marketer with a passion for customer lifecycle and engagement marketing for the ‘considered’ buying process.
He developed the 7-Step B2B Marketing Blueprint, which has been adopted by blue-chip organisations such as IBM, Konica Minolta and Schneider Electric in their B2B growth programs.
Andrew co-authors the Green Hat/BBN B2B Marketing Research report, Australia’s leading study on the state of the B2B marketing landscape in Australia.
Skills
B2B marketing strategy
Customer lifecycle strategy
Integrated digital design
RevTech and MarTech platforms
Sales & Marketing Alignment
Interests
Growth strategies
Racket sports – tennis & squash
Guitar & rock bands
Die-hard AFL Geelong Cats supporter
Client Experience
IBM, SingTel Optus, Knauf, DELL, PPG Industries, Oracle, Telstra, Open Universities Australia, Microsoft
