Using Intent Data to drive great ABM/X outcomes

Join us for our upcoming webinar in the Greenhouse B2B Webinar Series – Using Intent Data to drive great ABM/X outcomes”.

Third-party Intent data is a hot topic with B2B marketers and for good reason. Applied correctly, it provides a mechanism to identify businesses researching topics relevant to the problems you solve, which means they are likely to be in-market for your products and services. These ‘surging’ signals then allow you to target those accounts more accurately as part of your account-based marketing approach.

With Bombora, the world leader in B2B intent data, we will discuss a 3-step approach that turns buyer intent into an actionable ‘always-on’ engagement program.

The take-aways? How to …

  1. Use intent data to find those accounts in-market
  2. Enrich data to build out the account and contact data
  3. Use this data to segment and engage your audience
  4. Kickstart your ABM/X efforts without significant martech and process re-engineering

We have two experts in their field speaking at this session:

  • Ryan Moline, Senior Product Manager – Bombora (Chicago, USA)
  • Scott Caulfield, Head of Account-Based Experience – Green Hat


Tuesday 13-Dec-22
12-12:45pm AEDT
9-9:45am SGT


Register now:

Registrations are now closed.

Powered by

Our Expert Speakers

Ryan Moline

Senior Product Manager
Bombora (Chicago, USA)

Scott Caulfield

Head of Account-Based Experience
Green Hat

Tushar Warrier (MC)

Head of Client Service
Green Hat
Making ABM Work
Download our guide to help plan and manage your own ABM programs. Work out whether ABM is suitable for your organisation and, if so, then how to build and operationalise your strategy.