The Green Hat/ADMA B2B Marketing Research (BMR) Report 2018 provides a comprehensive picture of B2B marketing in Australia. This annual report is compiled from a survey of 412 Australian B2B marketers. We analyse the responses to determine industry trends and provide insights into topics including Marketing Strategy, Sales and Marketing Alignment and Customer Experience.

Check out our infographic showcasing the BMR’s top findings in 2018.

Best-in-Class B2B marketers

Best-in-Class marketers (15% of BMR respondents) are the leaders and innovators of the B2B marketing industry. Want to become a Best-in-Class B2B marketer?

Read our blog on the four traits of Best-in-Class B2B marketing leaders

If you’d like speak to us about your Digital Marketing Strategy, you can call me on 03 9290 9777 or email me at

B2B marketing landscape in Australia 2018

Andrew Haussegger
Andrew is the CEO and a co-founder of Green Hat. He is passionate about customer lifecycle marketing, sales/marketing alignment, and automated operational effectiveness. He developed the 3C3P strategic marketing methodology that has been adopted by many bluechip B2B brands, and is a co-author of the annual B2B Marketing Research report.